Diptyque is bringing its world of fragrances to life with a vibrant flower-packed campaign for spring. The French perfumer has tapped “digital florist” Bas Meeuws to interpret six of its scents as lavish bouquets, resulting in a striking visual display of the new collection.
Dubbed “Impossible Bouquet,” the assortment includes six unique fragrances that were inspired by nature: Do Son, Eau Rose, Eau des Sens, Eau Mohéli, Olène and L’Ombre dans l’Eau. Through a meticulous digital process, Meeuws has given each scent an intricate grouping of flowers featuring plants like roses, jasmines and white tuberoses.
Meeuws, who is inspired by Flemish still-life painters, first photographs each of the flowers in his images one by one. Using technology, he then splices the individual flowers together in order to make a cohesive and colorful arrangement. Each bouquet’s specific colors, fruits, and plants come together to evoke the essence of its particular perfume.