Three Brings Digitalized Adwoa Aboah to London Fashion Week in 5G-Powered CSM Show

The model will appear as a virtual depiction of herself walking down the runway.

Fashion
2,953 Hypes 0 Comments

Three is teaming up with London Fashion Week to announce its wider 5G rollout with an MA Fashion Central Saint Martins show that brings a multi-sensory experience to the runway.

The technology exhibited will see top-model Adwoa Aboah strut down the runway as a 5G fuelled, high definition, full-size digitalized version of herself. While Aboah sits on the front row, Three will enable showgoers to see her in action in real life and on their smartphones at any angle imaginable, walking down the runway in a look designed by upcoming graduate designer Paolo Carzana.

Three aims to transform fashion weeks of the future with its “Real 5G” technology, which will bring spatial audio, haptic feedback, a 46-meter projection of the length of the runway, an array of aromas and more alongside the virtual representation of Aboah. As a result of this advancement, Three offers the ability for models to appear in numerous shows simultaneously all around the world.

Connie Harrison, the director specializing in immersive experiences said in a press release, “Every audience member will wear headphones which will work alongside a large scale audio speaker array, a stunning giant 4K CG animation that stretches the length of the runway, haptics in every seat, scent, next-level sound design and a virtual model — all working together to draw audiences into the MA students’ world. It should feel reflective, beautiful and moving. And, a first.”

Three’s 5G mobile will be available in 68 new locations across the UK from the end of February, including major cities such as London, Cardiff, Glasgow and Belfast.

In case you missed it, read what Shayne Oliver had to say about the return of Hood By Air.

Read Full Article

What to Read Next

Will Digital Fashion Week Continue Post-Pandemic?
Fashion 

Will Digital Fashion Week Continue Post-Pandemic?

Industry experts discuss the return of physical fashion shows.

London Fashion Week’s Best Shows Were Nostalgic, Reflective, and Highly Personal
Fashion 

London Fashion Week’s Best Shows Were Nostalgic, Reflective, and Highly Personal

From S.S.DALEY to Saul Nash, these were the standout presentations.

S.S.DALEY Debuts at London Fashion Week With A* SS22 Collection
Fashion

S.S.DALEY Debuts at London Fashion Week With A* SS22 Collection

Working with the National Youth Theatre to produce a play about growing up and finding yourself in British state and private schools.


New York Fashion Week Announces It Will Only Allow Vaccinated Guests To Attend Shows
Fashion

New York Fashion Week Announces It Will Only Allow Vaccinated Guests To Attend Shows

Proof of vaccination will be required.

'Half-Life: Alyx' Gets an Official Release Date
Gaming

'Half-Life: Alyx' Gets an Official Release Date

Coming to Steam very soon.

Moses Boyd Melds Jazz & Contemporary Influences in Debut Album 'Dark Matter'
Music

Moses Boyd Melds Jazz & Contemporary Influences in Debut Album 'Dark Matter'

With contributions from Four Tet, Oboyngjayar & more.

Sillage's Spring 2020 Embraces Clean Lines & Billowing Layers
Fashion

Sillage's Spring 2020 Embraces Clean Lines & Billowing Layers

The Tokyo-based label crafts gender-fluid silhouettes.

Eyedress Celebrates Valentine's Day with New "Let's Skip To The Wedding" Visual
Music

Eyedress Celebrates Valentine's Day with New "Let's Skip To The Wedding" Visual

Finding some love under the California sun.

Shayne Oliver Discuss Plans for Hood By Air's Return
Fashion

Shayne Oliver Discuss Plans for Hood By Air's Return

Three years after the label went on hiatus.


Cigarette Racing Reunites With Mercedes-AMG for Performance Car and Boat Duo
Automotive

Cigarette Racing Reunites With Mercedes-AMG for Performance Car and Boat Duo

V8 engine overload.

Bentley's Centennial 6-in-1 Converts from Stroller to Trike
Design

Bentley's Centennial 6-in-1 Converts from Stroller to Trike

Transforming to meet your child’s needs.

Don C & Beats Craft Chicago-Inspired Studio3 & Powerbeats Pro Earphones for LeBron James
Tech

Don C & Beats Craft Chicago-Inspired Studio3 & Powerbeats Pro Earphones for LeBron James

The basketball icon will gift these to his NBA All-Star Weekend teammates.

RZA-Directed 'Cut Throat City' Starring Wesley Snipes & T.I. Receives New Trailer
Entertainment

RZA-Directed 'Cut Throat City' Starring Wesley Snipes & T.I. Receives New Trailer

Ethan Hawke, Shameik Moore, Terrence Howard & Isiah Washington also appear in the upcoming drama.

Rick Owens Drops Double Bumper Canvas High-Top Ramones
Footwear

Rick Owens Drops Double Bumper Canvas High-Top Ramones

A stacked duo-layered midsole.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.