Indebted in Studio 54 references, this throwback to ’70s nightclub elegance and extravaganza houses Gucci’s latest collection which is designed by the fashion house’s lead, Alessandro Michele. It introduces a bold take on the iconic “GG” motif, reimagining it as a trippy, multicolor star pattern across a variety of pieces.
Selfridges’ Corner Shop has been completely Guccified for the limited-time pop-up, with neon branding, glitter balls, red strobe lights, head-to-toe dressed mannequins, mirrors and blue shelving transforming the space. Inside you’ll find a selection of mens and women’s ready-to-wear pieces, as well as a large offering of accessories ranging from handbags, luggage and shoes to small leather goods, fine jewelry pieces and more, which can be spotted in the Jordan Hemingway-shot campaign above.
Take a look inside the Gucci Psychedelic pop-up store inside Selfridges’ Corner Shop in the gallery above, and head down to the London flagship now to get your hands on the limited-edition pieces while stocks last. The space will be open until March 1, 2020.
In other news, Slam Jam has partnered with Sadboys Gear.
Gucci Psychedelic — Selfridges Corner Shop
400 Oxford St,