New Balance Uses Classic Colorblocking for 327 "Primary Pack"

Red, blue and yellow-accented takes on the wildly popular lifestyle silhouette.

Footwear
10,615 Hypes 4 Comments

A modern interpretation of ’70s athletic footwear, New Balance‘s 327 has risen to become one of 2020’s most popular new silhouettes. Now, the sleek and stylish lifestyle sneaker that reinterprets NB’s classic 320 is set to cap an eventful year off with a three-shoe “Primary Pack.” Mixing stately materials with — you guessed it — primary-colored accents, the assemblage supplies a trifecta of appealing styles with pops of red, blue or yellow, the first of which is modeled above by singer Harry Hudson.

The base for each design is a crisp white leather upper with perforated detailing, in the center of which sits a large tonal N logo. This graphic embellishment is rimmed with each shoe’s accent color, which also appears on the fanged suede mudguard and the heel. Tan suede is placed on all three styles’ eyestays, and each is finalized by a trim midsole with rubberized lugs that rise up onto the heel, a detail that pulls from the heritage 355 trail runner. When discussing the New Balance 327, Hudson said “My style is pretty unconventional which is why I love this collection so much. The simple primary colors compliment whatever random wardrobe vibe I’m feeling that day.”

Look for the New Balance 327 “Primary Pack” to release on the New Balance webstore come December 12, with each pair priced at $120 USD.

For more NB news, check out two fresh iterations of the chunky 703 — both perfect for wintertime excursions.

Read Full Article

What to Read Next

New Balance Shares Updated Colorways for Its "327" Sneaker
Footwear

New Balance Shares Updated Colorways for Its "327" Sneaker

Featuring an angular reworking and oversized logo.

New Balance Sues Steve Madden for Making "Deliberate Knock-Offs" of Its 327 Model
Footwear

New Balance Sues Steve Madden for Making "Deliberate Knock-Offs" of Its 327 Model

Steven Madden’s recent Chasen model clearly mimics the Boston brand’s lifestyle offering.

size? Announces Release Info for Its Exclusive New Balance 550 "Cordura Pack"
Footwear

size? Announces Release Info for Its Exclusive New Balance 550 "Cordura Pack"

The European retailer touches up the lifestyle model in trail-friendly palettes.


atmos and New Balance 327 "Realtree" Is Styled With Hunter-Inspired Camo Patterns
Footwear

atmos and New Balance 327 "Realtree" Is Styled With Hunter-Inspired Camo Patterns

Orange suede overlays complete its outdoors-y theme.

Move Into the Fast Lane, Ferrari and PUMA's Speedcat Is Back
Footwear

Move Into the Fast Lane, Ferrari and PUMA's Speedcat Is Back

Served in “Rosso Corsa” or “PUMA Black.”

LEGO Technic's Jeep Wranger Is Almost as Good as the Real Thing
Design

LEGO Technic's Jeep Wranger Is Almost as Good as the Real Thing

Featuring front-wheel steering, an articulated suspension, and real-life elements such as a winch, folding seats and more.

Have a Merry KITHmas With This Festive Collection and Lucky Charms Collab
Fashion

Have a Merry KITHmas With This Festive Collection and Lucky Charms Collab

KITH drops holiday-ready clothing, a KITH Treats x Lucky Charms cereal collaboration, and other dual-branded pieces.

New Balance Treats Its 703 To a Stealthy Makeover
Footwear

New Balance Treats Its 703 To a Stealthy Makeover

While another pair sports a crisp grey, teal, white, and yellow-themed colorway.

Gucci's $1,100 USD Apple AirPods Pro Case Doubles as a Trunk Necklace
Fashion

Gucci's $1,100 USD Apple AirPods Pro Case Doubles as a Trunk Necklace

The Italian imprint also released a $460 USD GG Marmont AirPods pouch.


adidas Originals' New Ozweego Celox Brings a Triple-Threat of Midsole Tech
Footwear

adidas Originals' New Ozweego Celox Brings a Triple-Threat of Midsole Tech

Although it does pack adiPRENE, adiPRENE+ and EVA, the pair is almost-certainly inspired by the adidas catalog.

The 10 Best Drops to Look Out For at NTWRK's BEYOND THE STREETS Art Fair
Art 

The 10 Best Drops to Look Out For at NTWRK's BEYOND THE STREETS Art Fair

Presented by NTWRK
The inaugural two day event will feature exclusive drops, collaborations and panel conversations.

TaylorMade Milled Grind 2 TW Wedges Are Made for Consistent Performance
Sports

TaylorMade Milled Grind 2 TW Wedges Are Made for Consistent Performance

Engineered to maximize spin.

Nike Sportswear's "Live Together/Play Together" Pack Salutes Unity, Peace and Basketball
Footwear

Nike Sportswear's "Live Together/Play Together" Pack Salutes Unity, Peace and Basketball

Expressive takes on the Air Raid, Air Force 1, Air Max 1 and Air Vapormax Plus.

New Balance's 'KAWHI Christmas' Capsule Inspired by the Mythical Snow Wasset
Footwear

New Balance's 'KAWHI Christmas' Capsule Inspired by the Mythical Snow Wasset

“Santa Klaws” is here to spread some Christmas cheer.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.