Palm Angels Whips up Special Wearables and Pick-Up Games for 'NBA 2K21'
Francesco Ragazzi envisions an international basketball collective.
Francesco Ragazzi, founder of Palm Angels, is an avowed lover of basketball and many NBA stars share that love for the ready-to-wear brand’s flashy apparel. Thus, it’s only appropriate that the apparel brand links with the NBA 2K franchise’s latest effort for a joint push on special apparel and community spirit.
Key to Palm Angels’ NBA 2K21 collaboration is a selection of limited edition clothing, realized in bright split tones that evoke team hues and a chopped up spin on its signature branding. Hoodies, shirts, tees and the brand’s iconic track suit have all been remixed with pinstripes and patterns for this drop and will match a set of in-game apparel that players can use to customize their NBA 2K21 team.
Taking the effort a step further Ragazzi has enlisted a series of “Palm Angels MVPs” — Atiba Jefferson, Clara Berry, Chiara Scelsi, Dr. Woo, Slowthai and Zack Bia — to participate in a series of in-game pick-up matches via The City hub in the PlayStation 5 edition of NBA 2K21. Fans will be able to go toe-to-toe with the famous gamers in a playful atmosphere that recalls the mood of meeting friends on the real-life court.
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Look for the capsule to launch November 23 on Palm Angels’ web store and Chinese flagships. It’ll drop in-game November 24, the same day that Ragazzi’s team of Palm Angels MVPs will hit the digital courts with fans across the globe.
Basketball-themed collections have been in vogue as of late, thanks to thematic drops from Louis Vuitton, AMBUSH and Converse.
