Levi's Launches Denim Buyback Initiative "SecondHand"

Trade in your old jeans to save the planet.

By
Fashion
30,266 Hypes 0 Comments

Levi’s has launched a new buyback program in the U.S. called Levi’s SecondHand, the American denim company’s latest effort towards a more eco-friendly business.

The new program allows customers to trade in old pieces in exchange for a gift card equivalent to a portion of each item’s perceived value. Clothes received are cleaned and then go up for sale on the company’s website, where customers can directly purchase the pre-loved items.

Chief Marketing Officer of Levi’s Jennifer Sey stated, “repurposing and repairing clothes require minimal additional energy input, no water, and no dyes to make more jeans.” He added, “buying a used pair of Levi’s jeans through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s jeans.”

E-commerce tech start-up TROVE was brought in by Levi’s to facilitate logistics and backend operations for the program. TROVE founder and CEO Andy Ruben emphasized how implementing an infrastructure for second-hand clothing was “the single biggest move” that a supply chain could embody for better sustainability.

Levi’s SecondHand is currently available on the label’s dedicated website, with used items ranging in price from approximately $30 – $150 USD.

The denim giant’s own retro-inspired sub-label, Levi’s Vintage Clothing, recently issued a Halloween-themed trucker jacket and 501 jeans.

Read Full Article

What to Read Next

Eddie Martinez Debuts First Sculptural Leaded "BLOCKHEAD LAMP" With AllRightsReserved
Arts

Eddie Martinez Debuts First Sculptural Leaded "BLOCKHEAD LAMP" With AllRightsReserved

The geometric light piece is handcrafted with flat sheets of stained glass.

NBA x Louis Vuitton Keepall Duffle Bags Surface
Fashion

NBA x Louis Vuitton Keepall Duffle Bags Surface

Another rumored aspect of the partnership with the professional basketball league.

Pornhub Launches "Not My Job" Campaign to Introduce New Sex Toy Line
Design

Pornhub Launches "Not My Job" Campaign to Introduce New Sex Toy Line

“It’s time to give household items a break once and for all.”


Bianca Nemelc Navigates Femininity in "As It Ripens" Exhibition
Arts

Bianca Nemelc Navigates Femininity in "As It Ripens" Exhibition

On view at New York City’s Cheryl Hazan Gallery.

New 'Free Guy' Trailer Features Ryan Reynolds Going From NPC to the Protagonist of His Game
Entertainment

New 'Free Guy' Trailer Features Ryan Reynolds Going From NPC to the Protagonist of His Game

However, its release date is subject to change.

'Dune' Delayed Until Late 2021
Entertainment

'Dune' Delayed Until Late 2021

Now scheduled to premiere the same day as ‘The Batman.’

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.