Levi's Launches Denim Buyback Initiative "SecondHand"

Trade in your old jeans to save the planet.

Fashion
33,830 Hypes 0 Comments

Levi’s has launched a new buyback program in the U.S. called Levi’s SecondHand, the American denim company’s latest effort towards a more eco-friendly business.

The new program allows customers to trade in old pieces in exchange for a gift card equivalent to a portion of each item’s perceived value. Clothes received are cleaned and then go up for sale on the company’s website, where customers can directly purchase the pre-loved items.

Chief Marketing Officer of Levi’s Jennifer Sey stated, “repurposing and repairing clothes require minimal additional energy input, no water, and no dyes to make more jeans.” He added, “buying a used pair of Levi’s jeans through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s jeans.”

E-commerce tech start-up TROVE was brought in by Levi’s to facilitate logistics and backend operations for the program. TROVE founder and CEO Andy Ruben emphasized how implementing an infrastructure for second-hand clothing was “the single biggest move” that a supply chain could embody for better sustainability.

Levi’s SecondHand is currently available on the label’s dedicated website, with used items ranging in price from approximately $30 – $150 USD.

The denim giant’s own retro-inspired sub-label, Levi’s Vintage Clothing, recently issued a Halloween-themed trucker jacket and 501 jeans.

Read Full Article

What to Read Next

NO SESSO and Levi's Craft a Unisex Denim Capsule
Fashion

NO SESSO and Levi's Craft a Unisex Denim Capsule

Fitted with lace-up and zipper details.

Levi's Partners With European Design Collectives to Explore Post-Consumer Denim
Fashion

Levi's Partners With European Design Collectives to Explore Post-Consumer Denim

Through a collaboration with the British Council’s Architecture Design and Fashion programme

Denim Tears Shares Release Details for New Cotton Wreath Levi's Jackets
Fashion

Denim Tears Shares Release Details for New Cotton Wreath Levi's Jackets

Finally dropping after over two years of being in the vault.


Levi's Launches New Collection Celebrating LGBTQIA+ and Pride Month
Fashion

Levi's Launches New Collection Celebrating LGBTQIA+ and Pride Month

A size-inclusive and genderless capsule.

Eddie Martinez Debuts First Sculptural Leaded "BLOCKHEAD LAMP" With AllRightsReserved
Art

Eddie Martinez Debuts First Sculptural Leaded "BLOCKHEAD LAMP" With AllRightsReserved

The geometric light piece is handcrafted with flat sheets of stained glass.

NBA x Louis Vuitton Keepall Duffle Bags Surface
Fashion

NBA x Louis Vuitton Keepall Duffle Bags Surface

Another rumored aspect of the partnership with the professional basketball league.

Pornhub Launches "Not My Job" Campaign to Introduce New Sex Toy Line
Design

Pornhub Launches "Not My Job" Campaign to Introduce New Sex Toy Line

“It’s time to give household items a break once and for all.”

Bianca Nemelc Navigates Femininity in "As It Ripens" Exhibition
Art

Bianca Nemelc Navigates Femininity in "As It Ripens" Exhibition

On view at New York City’s Cheryl Hazan Gallery.

New 'Free Guy' Trailer Features Ryan Reynolds Going From NPC to the Protagonist of His Game
Entertainment

New 'Free Guy' Trailer Features Ryan Reynolds Going From NPC to the Protagonist of His Game

However, its release date is subject to change.


'Dune' Delayed Until Late 2021
Entertainment

'Dune' Delayed Until Late 2021

Now scheduled to premiere the same day as ‘The Batman.’

Nike Air Penny V Returns in Orlando Magic-Esque "Game Royal"
Footwear

Nike Air Penny V Returns in Orlando Magic-Esque "Game Royal"

Complete with pinstriped tongues and special heel/insole details.

'Ghost of Tsushima's Online Co-Op Multiplayer and New Game Plus Arrive This Month
Gaming

'Ghost of Tsushima's Online Co-Op Multiplayer and New Game Plus Arrive This Month

Coming via the free “Version 1.1” update.

Studio FY7 Salutes Algeria With Its Dashing New Balance 992 Collaboration
Footwear

Studio FY7 Salutes Algeria With Its Dashing New Balance 992 Collaboration

A two-tone colorway that pulls inspiration from the country’s sand dunes and ancient architecture.

Regal and Cineworld Cinemas Shut Down Across the United States and United Kingdom
Entertainment

Regal and Cineworld Cinemas Shut Down Across the United States and United Kingdom

As a result, 45,000 employees will be affected by the closure.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.