Atari Announces Video Game-Themed Atari Hotels

With the first location expected to arrive this year,

By
Gaming
12,476 Hypes 1 Comments

Atari just announced its initiative to build hotels themed around the brand and its video games in several locations across the United States. Designed by GSD Group’s Shelly Murphy and partner Napoleon Smith III, the first of these hotels to set up shop will be in Phoenix, AZ later this year. The locations will utilize virtual reality, augmented reality experiences, and venues at certain hotels to accommodate esports events.

Other Atari Hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco, and San Jose. Atari pioneered the console game industry with the release of the Atari 2600 and its popular game Pong in the 1970s. These days Atari owns and manages game franchises, like Asteroids, Centipede, Missile Command, RollerCoaster Tycoon and of course, Pong. It also has a upcoming Atari VCS console expected to launch this year.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!,” said GSD Group Managing Partner, Napoleon Smith III.

In other gaming news, check out the new trailer for Persona 5 Royal.

Read Full Article

What to Read Next

FKA Twigs Clarifies She Wanted to Sing During The GRAMMYs' Prince Tribute
Music

FKA Twigs Clarifies She Wanted to Sing During The GRAMMYs' Prince Tribute

Twigs instead danced alongside Usher and Sheila E. after she “wasn’t asked” to sing.

Barry McGee Explores Complexities of Urban Life With Installations, Paintings & More
Arts

Barry McGee Explores Complexities of Urban Life With Installations, Paintings & More

As part of an upcoming Perrotin Tokyo exhibition called “Potato Sack Body.”

Nike SB Dunk Low Pro ISO "Infrared" Has Air Max 90-Inspired Colors
Footwear

Nike SB Dunk Low Pro ISO "Infrared" Has Air Max 90-Inspired Colors

A fusion of skate and sportswear styles.


Tyler, The Creator Accuses The GRAMMYs of Racial Bias with "Urban" Category Win
Music

Tyler, The Creator Accuses The GRAMMYs of Racial Bias with "Urban" Category Win

“Half of me feels like the rap nomination was a backhanded compliment.”

New 'Persona 5 Royal' Trailer Introduces Newest Member of Phantom Thieves
Gaming

New 'Persona 5 Royal' Trailer Introduces Newest Member of Phantom Thieves

‘Persona 5 Royal’ arrives March 31.

Kawhi Leonard & New Balance's "Inspire the Dream” Pack Leads This Week's Best Footwear Drops
Footwear 

Kawhi Leonard & New Balance's "Inspire the Dream” Pack Leads This Week's Best Footwear Drops

Alongside UNDERCOVER’s Nike React Prestos, YEEZY’s 350 V2 “Marsh,’ the adidas Superstan, and so much more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.