YouTube Shuts Down Manual Copyright Claims to Protect Creator Revenue

Making significant changes around the use of music in videos.

By
Music
9,260 Hypes 3 Comments

YouTube has initiated a change surrounding its copyright enforcement policies around the use of music in creator’s videos. With the introduction of the media platform’s “Manual Claiming” tool, copyright owners will be unable to monetize another creator’s videos based on “short or unintentional uses” of music via the new feature. Rather than directly monetizing themselves, owners will be able to choose whether to prevent the creator from monetizing the video themselves or can block the content altogether. The hope is that copyright owners will leave creators alone.

In a recent blog post, YouTube explained that “one concerning trend we’ve seen is aggressive manual claiming of very short music clips used in monetized videos. These claims can feel particularly unfair, as they transfer all revenue from the creator to the claimant, regardless of the amount of music claimed.” The hope with the new feature is that the change will reinforce the company’s vision of a healthier creative ecosystem down the line.

YouTube currently utilizes its Content ID match system, which aptly scans videos uploaded to the site and weighs them against a database submitted by copyright holders. When a match is found, the owner can choose to block or monetize the video themselves. The new Manual Claiming tool will be offered to partners who currently utilize the match system and will allow them to search through publicly-listed content and can create a claim if a match is discovered.

The initial problem with YouTube’s Manual Claiming policy was that copyright holders could find a mere one or two-second clip where a creator simply walked by a storefront, per se, with their music playing in the background, and could file a claim. The company initiated various changes to cut down on abuse from these holders, and have further made strides by disallowing the copyright owners to monetize the video whatsoever. The changes are said to take place in mid-September.

What do you think of the changes? Let us know below.

For more music news, don’t miss this week’s best new tracks.

Read Full Article
Source
Tech Crunch

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

613 Users Online

What to Read Next

Nike Extends Policies for Pregnant Athletes, Waiving Pay Reductions for 18 Months (UPDATE)
Sports

Nike Extends Policies for Pregnant Athletes, Waiving Pay Reductions for 18 Months (UPDATE)

The brand previously updated the terms to a period of 12 months.

Gucci Releases Stainless Steel Silver-Tone Snake Watches
Fashion

Gucci Releases Stainless Steel Silver-Tone Snake Watches

Both editions are water-resistant.

Nike Drops a Slingback Version of the Air Force 1
Footwear

Nike Drops a Slingback Version of the Air Force 1

An unexpected redesign of the classic silhouette.


1994 McLaren F1 "LM-Specification" Fetches $19.8 Million USD at Auction
Automotive

1994 McLaren F1 "LM-Specification" Fetches $19.8 Million USD at Auction

One of only two editions.

PORTER and kolor Link Up on Color-Blocked Bags
Fashion

PORTER and kolor Link Up on Color-Blocked Bags

Rich autumnal hues with asymmetric details.

ROA Drops Metallic-Wrapped Hiking Sneakers
Footwear

ROA Drops Metallic-Wrapped Hiking Sneakers

Following behind the brand’s high-top boots.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.