Nike Extends Policies for Pregnant Athletes, Waiving Pay Reductions for 18 Months (UPDATE)

The brand previously updated the terms to a period of 12 months.

11,757 Hypes 10 Comments

UPDATE: After confirming plans in May to update its policies pertaining to pregnant athletes, Nike sent an internal e-mail earlier this week outlining further revised guidelines. Runner and former Nike athlete Allyson Felix shared the memo yesterday in an Instagram post, which outlines the company’s plans to waive performance-pay reductions for 18 months, six months longer than the previously-announced year.

“Our voices have power. NIKE has joined in officially and contractually providing maternal protection to the female athletes they sponsor. This means that female athletes will no longer be financially penalized for having a child,” Felyx wrote in her caption.

She added: “I’m grateful to John Slusher and Mark Parker for their leadership and their desire to guide NIKE as a company who believes that we are all more than athletes. And THANK YOU to the brands who have already made this commitment. Who is next?”

UPDATE (May 27, 2019): Nike has confirmed the changes it will make for pregnant athletes, as reported by The New York Times. The publication states that the company will waive performance-pay reductions for 12 months, for those “who decide to have a baby.” Nike will add terms that reinforce this policy; “We’ve recognized Nike, Inc., can do more, and there is an important opportunity for the sports industry collectively to evolve to better support female athletes,” stated by Nike spokesperson Sandra Carreon-John.

The decision to update is a response in the past weeks to both NYT Opinion pieces by Alysia Montaño and Allyson Felix, whose video feature can be viewed above.

ORIGINAL STORY (May 17, 2019): In light of Olympic runner Alysia Montaño’s whistleblowing New York Times op-ed last week — which revealed that Nike had cut her pay when she got pregnant — the brand has announced plans to alter its practices after receiving a storm of backlash.

Nike has expressed that it intends to include “written terms that reinforce our policy” in future contracts for female athletes, as detailed on Friday in an official statement posted to its website:

Nike has supported thousands of female athletes for decades. We have learned and grown in how to best support our female athletes and have always worked to do our best to play a strong role in championing, celebrating and supporting female athletes and we are committed to continuing to do so.

Last year we standardized our approach across all sports to support our female athletes during pregnancy, but we recognize we can go even further.

The company goes on to state that it supports “women as they decide how to be both great mothers and great athletes,” as well as challenging the entire sports industry to “evolve.”

Montaño’s piece was eye-opening for many reasons, one looming point being Nike’s recent “Dream Crazier” marketing. The advertising touts narration from brand athlete and new mother Serena Williams, who ironically says during the spot: “winning 23 Grand Slams, having a baby and then coming back for more. Crazy, crazy, crazy.”

Read Full Article
Image Credit
Andy Lyons/Getty

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1223 Users Online

What to Read Next

Gucci Releases Stainless Steel Silver-Tone Snake Watches

Gucci Releases Stainless Steel Silver-Tone Snake Watches

Both editions are water-resistant.

Nike Drops a Slingback Version of the Air Force 1

Nike Drops a Slingback Version of the Air Force 1

An unexpected redesign of the classic silhouette.

1994 McLaren F1 "LM-Specification" Fetches $19.8 Million USD at Auction

1994 McLaren F1 "LM-Specification" Fetches $19.8 Million USD at Auction

One of only two editions.

PORTER and kolor Link Up on Color-Blocked Bags

PORTER and kolor Link Up on Color-Blocked Bags

Rich autumnal hues with asymmetric details.

ROA Drops Metallic-Wrapped Hiking Sneakers

ROA Drops Metallic-Wrapped Hiking Sneakers

Following behind the brand’s high-top boots.

Normani's Dancing in "Motivation" Video Has Everyone Talking

Normani's Dancing in "Motivation" Video Has Everyone Talking

Inspired by the ’90s.

More ▾
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.