Volkswagen Set to Debut New Minimal Logo at Frankfurt Motor Show

A 2D approach to the iconic interlocking “V” and “W.”

By
Automotive
5,942 Hypes 1 Comments

The end of the current Volkswagen logo as we know it is fast approaching, as the German car company plans to upgrade to more modern branding next month. This will mark the brand’s first logo modification since 2000. Volkswagen plans to officially announce its fresh face at the upcoming Frankfurt Motor Show, but in the meantime, a potential version of its new logo has quietly been making the rounds in ad campaigns. Many people suspect that the new logo will be the same one seen at the end of the brand’s recent “Hello Light” campaign from back in June (watch below).

Volkswagen’s predicted logo takes a 2D approach to the brand’s iconic skeuomorphic interlocking “V” and “W,” simplifying the original’s shapes and cutting out all extra noise from shading. Moving away from color, the paired down version is simply black and white. If the predicted logo is correct, Volkswagen is following in the footsteps of brands like Google and Wendy’s who also recently did away with noisy branding in favor of a more minimal approach.

“Volkswagen has taken and implemented bold decisions in almost all areas of its activities. The comprehensive rebranding is the logical consequence of our brand’s strategic reorientation,” Member of the Board of Management for Sales, Marketing and After-Sales, Jurgen Stackmann told Carscoops. “I am very proud of what we have achieved: ‘New Volkswagen’ has a presentation that is powerful, fresh, positive and attractive.”

At the Frankfurt Motor Show next month, Volkswagen plans on unveiling the logo as its own project and on a new car. Once the logo is completely implemented across all Volkswagen products and locations, the logo will be in 171 countries and will have replaced around 70,000 old logos. In addition to new visual branding, Volkswagen plans to replace the male voice in its campaigns to a female one moving forward. Perhaps in an attempt to mask disaster elsewhere, this design effort follows multiple emissions scandals, including revoked vehicle certificates and $9.5 million USD fine currently hitting the brand in Korea.

In other automotive news, Opel has just released the world’s fastest all-electric rally car.

Read Full Article
Source
Carscoops

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

636 Users Online

What to Read Next

Wood Wood Hits the Slopes With Second FW19 Drop
Fashion

Wood Wood Hits the Slopes With Second FW19 Drop

Going heavy on knitwear and bright colors.

adidas Originals & Pharrell Return With "Now Is Her Time" Pack (UPDATE)
Fashion

adidas Originals & Pharrell Return With "Now Is Her Time" Pack (UPDATE)

Alongside a campaign shot by Collier Schorr.

Tyrrell Winston Kicks off His First-Ever Exhibition in Sweden
Arts

Tyrrell Winston Kicks off His First-Ever Exhibition in Sweden

Deflated basketball sculptures, a tattered net installation, and more.


NAPA by Martine Rose Introduces Vibrant Leopard Prints & '90s Influences for FW19
Fashion

NAPA by Martine Rose Introduces Vibrant Leopard Prints & '90s Influences for FW19

With a lookbook shot, styled and street cast in Mexico.

Ed Sheeran & Stormzy Tour Around England in "Take Me Back to London" Visuals
Music

Ed Sheeran & Stormzy Tour Around England in "Take Me Back to London" Visuals

Serving as a love letter to the UK.

AFEW & Diadora's N.9000 "Highly Addictive" Will Be Limited to Just 50 Pairs
Footwear

AFEW & Diadora's N.9000 "Highly Addictive" Will Be Limited to Just 50 Pairs

Paying homage to 2017’s “Highly Addictive” V.7000.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.