Martine Rose has taken traditional Napapijri pieces and reworked them with her contemporary aesthetic in mind, incorporating DIY-style design details such as hand-drawn stripes, graffiti-style leopard print, block printed graphics and skirts designed to look like repurposed sleeping bags.
The collection references everything from Jamiroquai frontman Jay Kay and his signature hats to Napapijri’s archive. Fabrics including curly fleeced sherpa have been reworked into creating new wiggly striped shirts and a hoody, as has the brand’s classic cotton track pants and sweatshirts, which now feature poplin panels and a heavy dose of embroidery.
Standout pieces from the FW19 collection include red leopard print trousers, the padded flared track pants and the aforementioned striped sherpa shirt. Archive Napapijri catalog imagery and tag lines have been reintroduced as part of the collection, with slogans such as “Napa moments are happy moments” gracing the sleeves of T-shirts.
The NAPA by Martine Rose lookbook was shot, styled and street cast in Mexico and channels the DIY aesthetic delivered in the FW19 collection. Take a look at it above, and cop your favorite pieces from retailers such as END. when the collection drops in the coming weeks.
In other news, HERESY has released its FW19 collection “Growing.”
View this post on Instagram
Napapijri Martine Rose FW19 Collection Photography by: @pascalgambarte Stylist: @tamararothstein1 Hair and make up: @marinabelfonrose Casting: @isabelbush_ Production: @concretereplimited @slamjam @martine_rose @napabymartinerose @napapijri #napapijrimartinerose #napapijri #martinerose