Reebok is championing female empowerment in its latest campaign, “It’s A Man’s World.” The campaign spotlights women who are breaking standards and making their mark in male-dominated industries, featuring a host of women who continue to break down cultural and gender stereotypes.
“It’s A Man’s World” features streetwear designer and activist Jazerai Allen-Lord, record producer Ebony Naomi Oshunrinde — aka WondaGurl — the artist Anhia Zaira Santana, Black Contemporary Art founder Kimberly Drew and Girl on Kicks founder Sanne Poeze.
Jazerai Allen-Lord said in a press release, “It has to start on the inside. A brand has to make a decision like Reebok
did, to say we’re going to recognize the people on the ground doing the work. We’re going to be disruptive, and we don’t care.”
Reebok will be beginning its celebrations with the release of three reimagined classics — the Club C, Workout and Freestyle Hi. All three silhouettes have been updated with “Its A Man’s World” detailing, such as the crossed-out phrase printed on the heel tab of each pair. The five stars will also take their hand in reworking their own Reebok sneaker, with drops happening across the course of the coming months.
The five collaborative pairs include the Club C, Aztrek, Freestyle Hi, Instapump Fury and the Daytona DMX, each of which channels the collaborator’s personalities through bold colors and graphics. The “It’s A Man’s World” collection will be available on Reebok’s dedicated campaign webpage and select retailers worldwide on September 1. Jazerai Allen-Lord’s Club C will also be available online on September 1.
In other news, Reebok has released a host of DMX sneakers featuring retro colorways.