Generation ZERØGRAND by Cole Haan Is Designed for a New Class of Change Agents

Featuring lightweight footwear and tech-forward outerwear.

Presented by Cole Haan
Footwear 
5,673 Hypes

The lives of young, urban professionals constantly place them in a state of unpredictability. In an effort to support their dynamic needs, Cole Haan has introduced a new footwear silhouette alongside tech-forward garments within its ZERØGRAND family. The collection aims to support the fast-paced day-to-day of a new generation of change agents as they shift to less traditional work environments and defy the boundaries of the professional world.

The series, which reflects a minimalistic and modern design language, was engineered with versatility in mind, catering to the lifestyles of ambitious movers. The footwear brand has further pushed its commitment to provide wearers with comfortable shoe options by making the lightest iteration of the ZERØGRAND yet. An effortless slip-on silhouette, the low-top is constructed in either Stitchlite™ knit or crafted stretch suede, both of which mimic the foot’s natural flexibility. The innovative, stabilizing lacing system is complemented with responsive cushioning and flex zones to provide support and comfort for high impact movements.

To round out the ZERØGRAND collection, Cole Haan has also designed a set of lifestyle wear that is both stylish and functional. The men’s and women’s collection encompasses outerwear, accessories and bags, created for those who are always on the go. Amongst the assortment is the ZERØGRAND City Jacket, a sleek, versatile essential that is 100% waterproof, yet still breathable.

The ZERØGRAND lifestyle collection is available now on Cole Haan’s website.

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Heji Rashdi/Hypebeast

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