Who many may refer to as a Renaissance artist within the musical sphere surrounding Tokyo’s vibrant cultural scene, KOHH has mandated himself as a rather cryptic and out-of-the-limelight artist, focusing in on honing his craft and artistic tendencies to produce an array of genre-bending soundscapes. His recent album, UNTITLED, shied from much of his usual sound, dredging into new territories that saw him blending a variety of different sonic sensibilities. Now the artist has released a 360-degree visual for the lead single, “I Want a Billion,” which features ONE OK ROCK’s lead singer Taka.
The new visual was introduced during KOHH’s run-up to his album drop, which held a week-long event at Shibuya 109 to showcase the visual via MX4D® technology. In terms of content, the camera transcends a variety of grid-like levels, KOHH and Taka can be viewed alongside a variety of CGI visuals and characters, as well as doubles of the artists themselves. The video remains interactive, allowing viewers to maneuver the camera to reveal different parts of the visual’s content. While the video isn’t the first to tap into the tantalizing technology, it does reveal that he’s consistently trying new formats to further explore his art form.
You can view the 360-degree music video for “I Want a Billion” featuring Taka above.
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