Extra Butter Imagines a ’90s "House Party" for Retro SS19 Capsule

Influenced by the New Jack Swing movement.

Fashion
5,384 Hypes 5 Comments

Extra Butter is throwing it back to the ’80s and ’90s for its Spring 2019 “House Party” campaign, showcasing a retro capsule full of colorblocked sportswear. The brand was heavily influenced by the New Jack Swing Movement, drawing upon the upbeat blend of hip-hop and R&B music to inform its lively new collection.

Within the assortment are staple casual pieces including hoodies, sweatpants, a tracksuit and a polo. The “DeVoe” hoodie and matching “Sadiq” sweatpants are both constructed with 100% cotton french terry and offer a coordinated look in two options: a bright multicolored combo and a more neutral navy and grey set. A ribbed kangaroo pocket and embroidered ticket logo adds finishing touches on the style.

Elsewhere in the range, the nylon “Dwight” jacket and “Bobby” pant — offered in choices of fuchsia or blue — have been crafted with piped accents and ribbing at the waistband and cuffs. The label’s ticket emblem returns as a focal branding patch. Meanwhile, “EXTRA BUTTER” logos have been stamped throughout the range, marking the central graphic on the “Walker Tech Hoodie.” The name is also embroidered at the chest on the “Riley Rugby Polo,” which rounds out the collection with a classic top silhouette.

Ranging in price from $90 USD to $150 USD, the “House Party” capsule is available to check out now on Extra Butter’s webstore.

For more in fashion, take a look at Nike’s ACG apparel preview.

View this post on Instagram

House Party. Coming soon.

A post shared by EXTRA BUTTER (@extrabutter) on

Read Full Article

What to Read Next

UPDATE: A Full Look at A$AP Rocky's AWGE x NEEDLES Capsule Collection
Fashion

UPDATE: A Full Look at A$AP Rocky's AWGE x NEEDLES Capsule Collection

New takes on the popular track pants.

Best Art Drops: Artist Skateboard Sets, Michael Reeder Lithographs & More
Arts 

Best Art Drops: Artist Skateboard Sets, Michael Reeder Lithographs & More

Including Ari Marcopoulos’ new ‘Entropy’ book.

Get Creative With Ultimate Ears' New Customization Studio for the BOOM 3 Speaker
Tech 

Get Creative With Ultimate Ears' New Customization Studio for the BOOM 3 Speaker

Presented by Ultimate Ears
Offering more than 50,000 combinations.


Sony Reveals Details on PlayStation 5 Specs
Entertainment

Sony Reveals Details on PlayStation 5 Specs

It will feature backward compatibility for PlayStation 4.

KITH Classics Delivers Subtly-Branded Converse Chuck Taylor All-Stars
Footwear

KITH Classics Delivers Subtly-Branded Converse Chuck Taylor All-Stars

Offered in muted monochrome colorways.

Fender Debuts Limited-Edition 'Game of Thrones'-Inspired Stark, Targaryen & Lannister Guitars
Music

Fender Debuts Limited-Edition 'Game of Thrones'-Inspired Stark, Targaryen & Lannister Guitars

Each Telecaster, Jaguar and Stratocaster takes over 100 hours to make.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.