Mysterious Japanese Label SEQUEL Teases First Drop

The secretive young label debuts with limited branded items.

By
Fashion
11,130 Hypes 8 Comments

With little pomp or circumstance, Japan’s SEQUEL kicks off its initial release with a quiet drop “somewhere in Tokyo.” Designed under the mantra of “every beginning is only a SEQUEL,” the punky offering includes a distressed bomber jacket and white T-shirt, printed with a simple black strip and all-caps branding. The faded olive bomber boasts monochrome prints and an occasional paint splatter, with the original care tag partially torn off.

Intentionally-blurry product shots hint at an accompanying leopard-printed garment, but no word on upcoming releases just yet. Stay tuned to SEQUEL’s website and social media for more info.

Elsehwere in Japan, NEIGHBORHOOD debuted its expansive Spring/Summer 2019 lookbook.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

ROTOL Spotlights Dynamic Range in SS19 Lookbook
Fashion

ROTOL Spotlights Dynamic Range in SS19 Lookbook

Featuring the Japanese imprints latest offerings.

Arin Ray Ditches His Day Job in "Reckless" Music Video
Music

Arin Ray Ditches His Day Job in "Reckless" Music Video

A brilliant offering from the young artist.

Wiz Khalifa & Curren$y's 'How Fly' Mixtape is Finally Streamable
Music

Wiz Khalifa & Curren$y's 'How Fly' Mixtape is Finally Streamable

After releasing 10 years ago.


Nike's Zoom Rookie "Galaxy" Is Set to Make a Cosmic Return
Footwear

Nike's Zoom Rookie "Galaxy" Is Set to Make a Cosmic Return

First released in 2012.

El Chapo's Daughter Is Launching a Fashion Line Bearing Her Father's Name
Fashion

El Chapo's Daughter Is Launching a Fashion Line Bearing Her Father's Name

Eerily-inspired by the notorious drug lord himself.

Nike's Air Max 97 Prepares for Spring With Iridescent Makeover
Footwear

Nike's Air Max 97 Prepares for Spring With Iridescent Makeover

Slated to drop sometime this month.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.