NOAH Drops First Beachy Delivery of SS19
Prepare for spring with rainbow graphics and Cordura bags.
For its Spring/Summer 2019 collection, NOAH serves up a selection of gear ideal for beachcombers and city dwellers alike, Plenty of bright colors and premium craftsmanship appear throughout, adding a sophisticated edge to the youthful items.
Alongside sweaters printed with wave illustrations and “HALLELUJAH”-emblazoned hoodies, the delivery includes more sophisticated items like an Italian-made corduroy stadium jacket, madras plaid mohair sweater and a cotton twill shirt jacket made in Japan, offered in muted navy or mustard yellow. Embroidered rainbow logos accent the rear of several striped rugbys, T-shirts and a set of corduroy caps, while other key graphics nod to founder Brendon Babenzian’s straight-edge history — “IT’S OK NOT TO DRINK,” proclaims one tee, while another is emblazoned with branding that parodies hardcore band D.O.A.
Accessories include gradient-tinged socks and a Liberty London-patterned curved-brim cap made in Italy, plus a selection of sturdy Cordura bags. Offered as either a strappy backpack or mesh shoulder bag, each sports a patch emblazoned with a retro NOAH logo.
The first delivery of gear is available at NOAH’s site and stockists now, with more goods coming each Thursday until the end of the season.
Most recently, NOAH issued a special Chinese New Year T-shirt for Dover Street Market.
