For its Spring/Summer 2019 collection, NOAH serves up a selection of gear ideal for beachcombers and city dwellers alike, Plenty of bright colors and premium craftsmanship appear throughout, adding a sophisticated edge to the youthful items.
Alongside sweaters printed with wave illustrations and “HALLELUJAH”-emblazoned hoodies, the delivery includes more sophisticated items like an Italian-made corduroy stadium jacket, madras plaid mohair sweater and a cotton twill shirt jacket made in Japan, offered in muted navy or mustard yellow. Embroidered rainbow logos accent the rear of several striped rugbys, T-shirts and a set of corduroy caps, while other key graphics nod to founder Brendon Babenzian’s straight-edge history — “IT’S OK NOT TO DRINK,” proclaims one tee, while another is emblazoned with branding that parodies hardcore band D.O.A.
Accessories include gradient-tinged socks and a Liberty London-patterned curved-brim cap made in Italy, plus a selection of sturdy Cordura bags. Offered as either a strappy backpack or mesh shoulder bag, each sports a patch emblazoned with a retro NOAH logo.
The first delivery of gear is available at NOAH’s site and stockists now, with more goods coming each Thursday until the end of the season.