Daily Paper's SS19 Campaign Explores "Survival and Success in the Digital Age"
Featuring ombré, tie-dye and money collage graphics.
For its Fall/Winter 2018 collection, Daily Paper joined forces with FGUK Magazine on an editorial which highlighted an inclusive group of individuals. The Amsterdam-based brand is back with a fresh direction for Spring/Summer 2019, offering a tech and African-inspired campaign that explores “survival and success in the digital age.”
This assortment, shot in South Africa, draws inspiration from Africa and its connection with the Fourth Industrial Revolution. A number of relaxed-fitting pieces are presented in the range, including wide-leg trousers, oversized blazers, button-downs and long trench coats. The color palette encompasses a pastel-based selection, including salmon pink, lilac and light blue, which are complemented with neutrals such as gray, beige and white.
A money collage serves as one of the key prints and can be seen on the label’s Fajo shirt and matching shorts. Ombré and tie-dye designs are also sprinkled throughout, adding a colorful element to the likes of a matching denim set and the Fafec worker pants. Finally, stripes are sprinkled in on tops and bottoms, providing a classic pattern option in the mix.
Daily Paper’s SS19 line is available to shop now via the brand’s website, its Amsterdam stores and at select retailers worldwide.
For another dosage of fashion news, check out the five best moments from New York Fashion Week Fall/Winter 2019.
