Virtual Reality Runways: NOWFASHION's New Editor-In-Chief Gianluca Cantaro Has Innovative Plans

The newly-hired creative is looking to shake up fashion reporting.

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Fashion
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Storied runway reporting site NOWFASHION has recruited Gianluca Cantaro as its new editor-in-chief, ushering in a new era of cutting edge content for the company. Formerly of L’Officiel Italia, Cantaro also spent time as deputy editor-in-chief for L’Uomo Vogue and senior editor of D – la Repubblica delle donne, a weekly supplement to Italian newspaper la Repubblica.

Cantaro has big plans for NOWFASHION; in a press release, it was hinted that he will develop new content around live-streaming photographs, 360° VR video and other technological advancements. NOWFASHION has traditionally focused on of-the-moment photography, uploading shots of runway shows as they happen. Later, the show posts will be bolstered by backstage shots, close-ups and even front row imagery, all provided by NOWFASHION’s dedicated staff of in-house photographers. For reference, Vogue, one of the most popular sources of runway imagery, contracts photographers from third-party companies like InDigital and GoRunway.

Not only will NOWFASHION’s tech be receiving an overhaul, but Cantaro promises a new Milan-based editorial team, which will work with the existing editors and staff at NOWFASHION’s Paris, New York, London and Shanghai offices to develop exclusive content and long-reads. Finally, NOWFASHION will launch a brand-new iteration of its site to coincide with these major shifts, as it prepares to transition from runway-centric content to a well-rounded fashion machine.

Stay tuned to see what Cantaro has in store for the future, and visit NOWFASHION’s site to keep up with Milan Fashion Week in the meantime.

Elsewhere, see what’s best to eat, see, and shop in Milan during its Fashion Week.

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