Virtual Reality Runways: NOWFASHION's New Editor-In-Chief Gianluca Cantaro Has Innovative Plans
The newly-hired creative is looking to shake up fashion reporting.
Storied runway reporting site NOWFASHION has recruited Gianluca Cantaro as its new editor-in-chief, ushering in a new era of cutting edge content for the company. Formerly of L’Officiel Italia, Cantaro also spent time as deputy editor-in-chief for L’Uomo Vogue and senior editor of D – la Repubblica delle donne, a weekly supplement to Italian newspaper la Repubblica.
Cantaro has big plans for NOWFASHION; in a press release, it was hinted that he will develop new content around live-streaming photographs, 360° VR video and other technological advancements. NOWFASHION has traditionally focused on of-the-moment photography, uploading shots of runway shows as they happen. Later, the show posts will be bolstered by backstage shots, close-ups and even front row imagery, all provided by NOWFASHION’s dedicated staff of in-house photographers. For reference, Vogue, one of the most popular sources of runway imagery, contracts photographers from third-party companies like InDigital and GoRunway.
Not only will NOWFASHION’s tech be receiving an overhaul, but Cantaro promises a new Milan-based editorial team, which will work with the existing editors and staff at NOWFASHION’s Paris, New York, London and Shanghai offices to develop exclusive content and long-reads. Finally, NOWFASHION will launch a brand-new iteration of its site to coincide with these major shifts, as it prepares to transition from runway-centric content to a well-rounded fashion machine.
Elsewhere, see what’s best to eat, see, and shop in Milan during its Fashion Week.
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