AWAKE NY joins Bronx-based Ghetto Gastro for a charitably-minded collaboration in honor of Black History Month. The two-part release encompasses both a charitable event and limited capsule collection intended to strengthen the local bonds.
To “show solidarity with La Morada and to feed its broader community,” according to a press release, AWAKE NY and Ghetto Gastro will host a Feed the Community Program at the Bronx’s La Morada Restaurant. The all-day event will provide 100 free meals to community members in need. The duo planned the affair following the partisan arrest of Yajaira Saavedra, one of La Morada’s owners and a DACA recipient, thus supporting the local landmark.
Next, the pair will launch thematic clothing, with a portion of the proceeds benefiting charities in the South Bronx. Dubbed “Food, Clothes, Shelter,” the capsule draws inspiration from “cultural and political icons of the African American and Afro Latinx communities,” with colors and imagery selected to underline the motif. Graphics range from photographs of famed Cuban singer La Lupe to civil rights icon Stokely Carmichael, with verbiage that includes “BLACK POWER KITCHEN” and Bronx logos. Elsewhere, multiple colors of a militaristic M65 jacket emblazoned with the Black Panther fist symbol and embroidered co-branding.
The joint Feed the Community Program event goes down on February 21, with the capsule collection scheduled to launch at Ghetto Gastro’s South Bronx space on February 22.
La Morada Restaurant
308 Willis Ave.
Bronx, NY 10454