Abasi Rosborough SS20 Delivers Waste-Free Tailoring for the Sartorially-Averse

VR and 3D technologies are harnessed to achieve the perfect fit.

Fashion
3.4K 0 Comments

Abasi Rosborough is one of New York’s most thoughtful labels, consistently pushing the boundaries of sustainable design with forward-thinking craftsmanship; standout initiatives include the brand’s preference for deadstock textiles instead of new materials. For Spring/Summer 2020, Abasi Rosborough is taking it’s intelligent aims a step further, harnessing technology in a bid to create zero-waste garments.

CGI images of designs and tailoring will be deployed on a monthly basis, allowing Abasi Rosborough’s clients to not only glimpse the intensive creative process, but also pick and choose their own custom garments. This program replaces the typical mass-produced offering with a series of one-off garments made specifically for their future owners, eliminating any risk of seasonal overstock or sales.

“We make the suits for people who don’t have to wear suits but choose to,” explained co-founder Abdul Abasi. “We found that they are willing to wait a few weeks to get something custom and special. This month we will launch our new designs using 3D visualization. When client reaction is strong, we take orders and make the clothing. If not, we can now change colors, or delete the file and start over, without a wasted stitch being sewn.”

Abasi Rosborough Spring/Summer 2020 Collection lookbook runway presentation ss20 3d vr technology suits tailoring greg abdul

“Imagine a world where there is no unwanted clothing in the market,” continued Greg Rosborough. “Everything newly made is spoken for. Minimal wastage. No sales discounts at the end of the season. Yes, this is a utopian vision, but our times demand that we think in new ways. Every day we read the headlines about global warming, pollution of the fashion industry, how big retailers are failing. We want to be part of the solution, and we’ve built a model backed by tech that is powerful, to share and build upon with other designers.”

To demonstrate the bespoke designs, Abasi Rosborough showcased an array of the tailored goods at a showing in New York, highlighting the kimono-inspired coats and relaxed tapered trousers via precise styling accented by large hats and sleek glasses. Subtle dyes and navy accents grant the mostly-monochrome layers a hit of contrast, underscoring the dramatic silhouettes with stark color. Tall Nike running sneakers reinforce the technical motif, a natural complement to Abasi Rosborough’s futuristic tailoring

Visit Abasi Rosborough’s site to get a feel for the bespoke creations and schedule a tailoring appointment if you’re in New York. Spring/Summer 2020 will also see the most popular pieces being shipped to the brand’s retail partners in exclusive fabrics.

Elsewhere, Tokyo Fashion Week — which just wrapped — saw Children of the discordance delivering its color-drenched Spring/Summer 2020 presentation.

Read Full Article

What to Read Next

Gramicci SS25 Is All About Movement
Fashion

Gramicci SS25 Is All About Movement

Featuring refreshed archival staples as well as new silhouettes.

RAINS SS25 Debuts Suva Waterproof Fabric
Fashion

RAINS SS25 Debuts Suva Waterproof Fabric

Featuring breathable hardshell jackets and pants.

LQQK Studio Channels a Low-Key and Retro Aesthetic for SS25
Fashion

LQQK Studio Channels a Low-Key and Retro Aesthetic for SS25

Dropping on March 1.


Descente ALLTERRAIN 81 SS25 Delivers Pro-Level Activewear to Urban Wearers
Fashion

Descente ALLTERRAIN 81 SS25 Delivers Pro-Level Activewear to Urban Wearers

Spotlighting technical outerwear like the “ZENCHIKEI” GORE-TEX Shell Jacket.

Wiley Recruits Future, Nafe Smallz & Chip for New "Givenchy Bag" Video (UPDATE)
Music

Wiley Recruits Future, Nafe Smallz & Chip for New "Givenchy Bag" Video (UPDATE)

The UK legend’s next project is on the way.

Stüssy and Woolrich Team up for Heavyweight Plaid Work Shirt
Fashion

Stüssy and Woolrich Team up for Heavyweight Plaid Work Shirt

Crafted from sturdy American wool.

Final Trailer for '21 Bridges' Has Chadwick Boseman Seeking a Cop Killer
Entertainment

Final Trailer for '21 Bridges' Has Chadwick Boseman Seeking a Cop Killer

The film also stars J.K. Simmons and Sienna Miller.

Toro Y Moi Debuts "Immersive" New Short Film 'Soul Trash'
Music

Toro Y Moi Debuts "Immersive" New Short Film 'Soul Trash'

Directed by Laneya Billingsley.

Converse Engulfs the All Star Pro BB in a Blazing Flame Print
Footwear

Converse Engulfs the All Star Pro BB in a Blazing Flame Print

“He’s on fire!”


Uber Money Announces Credit and Debit Cards for Riders and Drivers
Tech & Gadgets 

Uber Money Announces Credit and Debit Cards for Riders and Drivers

Plus, instant, real-time-earnings for drivers.

Maxo Kream Drops New Video for 'Brandon Banks' Collab with ScHoolboy Q, "3AM"
Music

Maxo Kream Drops New Video for 'Brandon Banks' Collab with ScHoolboy Q, "3AM"

A highlight of the Houston rapper’s latest album.

NOAH Preps Faux-Croc Sperry Captain’s Oxford Collaboration
Footwear

NOAH Preps Faux-Croc Sperry Captain’s Oxford Collaboration

Made in America to the highest standards of quality.

'Star Wars Jedi: Fallen Order' Launch Trailer Teases a Sprawling Space Epic
Gaming

'Star Wars Jedi: Fallen Order' Launch Trailer Teases a Sprawling Space Epic

It will be available on Xbox One, PlayStation 4 and PC in November.

Ted Pim Showcases Realistic Paintings at First-Ever U.S. Solo Exhibition
Art

Ted Pim Showcases Realistic Paintings at First-Ever U.S. Solo Exhibition

Featuring highly-detailed flowers, hunting portraiture and large-scale battle scenes.

More ▾