Kanye West Made Six Major Announcements at YEEZY Season 4

Mind of a genius.

Music 
727 Hypes 0 Comments

Kanye West made a few major announcements yesterday at the Yeezy Season 4 show. HYPEBEAST broke down the last 24 hours in covering all things Kanye-related, from the heavily-teased Drake collaboration to a new jewelry line. Check them out below.

Kanye West YEEZY Season 4

Finishing off all of the rumors, including the peculiar billboard rising up in Los Angeles, to Kanye himself teasing the crowd of an upcoming album while on stage with Drake at the 6 God’s Summer Sixteen Chicago tour stop, the TLOP hitmaker later confirmed the upcoming alliance. “We’re just working on music, working on a bunch of music together, just having fun going into the studio…We’re working on an album, so there’s some exciting things coming up soon.” He revealed to Vogue. Although an actual release date is still imminent, at least we now have word of these two megastars linking up.

Children’s Line

In efforts to follow up the infant line for his YEEZY Boost 350 shoe, West also alluded to a full-on children’s clothing line inspired by wears he and wife, Kim Kardashian, have been designing for their two youngins, North and Saint. “We’ve had to make all these clothes from scratch for North and for Saint and in the process it was just inevitable that we make kids’ clothes.” He went on to explain.

Jewelry Line

Another venture the eccentric creative will soon explore, is a brand new jewelry line, which he named “a letter to my wife from a past life that can live past our lives.”

YEEZY adidas Innovation line

Other paramount news came out of the adidas camp with news to throw even more support Kanye’s way. Upping its investment stake on the man, the German sportswear titan have agreed to help fund and thus greatly expand the YEEZY line by backing retail outlets dedicated to support Kanye and his innovative apparel concept.

YEEZY Brick & Mortar

Further validating upcoming retail plans, ‘Ye explained “I believe the first one will be in California, since that’s where I stay now. I can go by there most often, check in, get the vibe,” when asked of where his first store will debut.

YEEZY Season 4 Show Merch

Arguably the biggest news to report in Kanye-related musings was the debut of the YEEZY Season 4 collection that went down at Roosevelt Island, New York. To help commemorate the event, new merch was available for sale in the form of long-sleeved tees. Available in clean white and a fluorescent highlighter yellow, the show’s invite was plastered on the front side with the slogan Season 4 adorned on the back.

Read Full Article

What to Read Next

Ty Dolla $ign, Kanye West Announce 'Vultures' Album Rave Livestream
Music

Ty Dolla $ign, Kanye West Announce 'Vultures' Album Rave Livestream

With special performances from Chris Brown and Lil Durk.

Kanye West and Ty Dolla $ign Announce 'Vultures' Album Rave in Las Vegas
Music

Kanye West and Ty Dolla $ign Announce 'Vultures' Album Rave in Las Vegas

Following its predecessor in Miami earlier this week.

Kanye West Launches 'YEWS' News Platform
Music

Kanye West Launches 'YEWS' News Platform

For all things Ye — and more.


North West Announces Debut Album, 'Elementary School Dropout'
Music

North West Announces Debut Album, 'Elementary School Dropout'

Taking the stage at last night’s ‘Vultures 2’ listening party to reveal the project.

Kanye West Announces That Tyga Is the Newest G.O.O.D. Music Signee
Music 

Kanye West Announces That Tyga Is the Newest G.O.O.D. Music Signee

Migos have also joined the label.

visvim's 2017 Spring/Summer NYFW Presentation Was Its Best Show to Date
Fashion 

visvim's 2017 Spring/Summer NYFW Presentation Was Its Best Show to Date

In a new location with a heavy emphasis on footwear.

Cult-Favorite Diner Little Bao Opens up New Space in Bangkok
Food & Beverage

Cult-Favorite Diner Little Bao Opens up New Space in Bangkok

The famous bao burger is making its way to Thailand.

Cheap Monday Takes Its Signature "TIGHT" Jeans on a Ride for Its 2016 Fall/Winter Lookbook
Fashion 

Cheap Monday Takes Its Signature "TIGHT" Jeans on a Ride for Its 2016 Fall/Winter Lookbook

Presented by Cheap Monday
Weeeeeeeeeeee.

Italy's Sneakers76 Celebrates Its 10th Year With Four Exclusive Sneaker Collaborations
Footwear 

Italy's Sneakers76 Celebrates Its 10th Year With Four Exclusive Sneaker Collaborations

Presented by Sneaker76
A secret collaboration series with a story.


CLSC Injects Fresh Blood Into Original XLARGE Graphics
Fashion

CLSC Injects Fresh Blood Into Original XLARGE Graphics

The passing of the torch from old to new school.

Check out Daily Paper's 2016 Fall/Winter "Okavango" Collection
Fashion

Check out Daily Paper's 2016 Fall/Winter "Okavango" Collection

Inspired by the tribes of the Okavango Delta.

A Recap of Heron Preston's DSNY Collection Launch
Fashion

A Recap of Heron Preston's DSNY Collection Launch

Behind the eco-friendly line elevating workwear.

Brandblack Presents Its Lightweight Raven Sneaker
Footwear

Brandblack Presents Its Lightweight Raven Sneaker

Maximizing mobility.

Take a Look Inside retaW's First Flagship Store
Design

Take a Look Inside retaW's First Flagship Store

Hiroshi Fujiwara’s expands his portfolio with another stunning space.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.