Hedi Slimane Changes the CÉLINE Logo

And completely wipes out the label’s Instagram account.

By
Fashion
58,949 Hypes 54 Comments

CÉLINE is now CELINE, thanks to newly-appointed artistic, creative and image director Hedi Slimane. The French luxury label’s new logo is actually an homage to the past, taking to the original CELINE design from the 1960s with a modernist typography from the 1930s. The accent on the “E” has been removed and the spacing between the letters has been tightened, creating a “simplified and more balanced proportion,” according to the brand’s Instagram account — speaking of which, has been totally wiped out.

CELINE’s Instagram has cleared all of its images posted under former Creative Director Phoebe Philo, making room for three posts announcing the brand’s new look. The caption details the history behind the design choice and further notes that the word “Paris” will also be reinstated within the clothing and packaging, however not beneath the logo on campaigns.

The CELINE rebranding is reminiscent of Hedi Slimane’s controversial logo and name change for Saint Laurent (formerly known as Yves Saint Laurent) in 2012, not only in terms of similar graphic design, but also in terms of artistic direction and brand “restoration.” Slimane’s new takeover of CELINE also shadows his departure from Saint Laurent – CELINE’s Instagram is erased in the same way Saint Laurent deleted all Slimane-era Instagram posts when Anthony Vaccarello took over.

Share your thoughts on the new CELINE logo in the comments below.

Recently, Lady Gaga showed off Hedi Slimane’s first bag for CELINE.

Read Full Article

What to Read Next

Nike Is Readying the Air VaporMax 2 “Mango” for a Fall Release
Footwear

Nike Is Readying the Air VaporMax 2 “Mango” for a Fall Release

Not your average color combo.

Warren Lotas Drops "Old Chevy's Never Die" Tee, "Hell Camo" Shorts & More
Fashion

Warren Lotas Drops "Old Chevy's Never Die" Tee, "Hell Camo" Shorts & More

Dropping today at warrenlotas.com.

Nipsey Hussle – Grind Mode
Music 

Nipsey Hussle – Grind Mode

nipsey-hussle-grind-mode


Supreme London Offers Reward to Anyone Who Can ID Man Who Defaced Storefront
Fashion

Supreme London Offers Reward to Anyone Who Can ID Man Who Defaced Storefront

Free BOGO crewneck in a color of your choice.

Not Ready to Say Goodbye to Summer? Then Cop This New Nike EXP-X14 Colorway
Footwear

Not Ready to Say Goodbye to Summer? Then Cop This New Nike EXP-X14 Colorway

The “Team Orange/Persian Violet” edition is currently available at select retailers.

Childish Gambino Drops Animated "Feels Like Summer" Video
Music

Childish Gambino Drops Animated "Feels Like Summer" Video

With guest appearances from, well, just about everyone in hip-hop.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.