PUMA Teams up With Korean Boy Band BTS on the Basket Silhouette

Dressed in specially-designed insignias.

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Footwear
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Sportswear giant PUMA has teamed up with Korean boyband BTS for an all-new take on its classic Basket silhouette.

Crafted from premium leather, the mostly white upper features black and gold hits which can be found on the tongue tab and on medial and lateral insignias. Specially-designed logos by BTS themselves can also be found throughout this silhouette, such as the outsoles and heel caps. On the campaign, Adam Petrick, Global Director for Brand Marketing at PUMA stated, “We are very happy to grow with BTS and hope to roll-out meaningful campaigns with them in the future just like we have been doing for the last four years.”

Take a look at the “PUMA Basket Made by BTS” campaign above. The BTS x PUMA Basket will be available starting September 1 at PUMA Flagships and select retailers worldwide for $114 USD.

In related news, The Shoe Surgeon and PUMA collide on the Thunder Desert “Elements” Pack.

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