Starbucks 'Signing Store' Will Open to Serve Deaf Customers

First one launches in the U.S.

By
Food & Beverage
14,862 Hypes 20 Comments

Starbucks has announced that it will open a location in the U.S. exclusively ran in American Sign Language. The store will be located in Washington, D.C. and is slated to open later in October following the debut of its first-ever “Signing Store” in Kuala Lumpur, Malaysia, two years ago.

The store will be managed by two dozen deaf, hard of hearing, and hearing employees who have experience in ASL. The store will utilize “DeafSpace” acoustics, space, and proximity design modifications and practices for a streamlined customer experience, including being mindful of reflective surfaces and creating clear sight lines for acute navigation.  Deaf baristas will wear aprons with “Starbucks” embroidered in ASL, hearing baristas will wear “I Sign” pins if they’re able to sign, and if the customer doesn’t speak ASL, they can make and receive orders from a special set of directions they’ll have access to.

The store will be established near Gallaudet University, a private university for the deaf and hard of hearing students.

In related news, Starbucks will eliminate plastic straws in stores by 2020.

Read Full Article
Source
Mashable

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1022 Users Online

What to Read Next

Mark Gonzales & Tyshawn Jones Take New York in adidas Skateboarding's '20|50'
Sports

Mark Gonzales & Tyshawn Jones Take New York in adidas Skateboarding's '20|50'

The Gonz still has it.

John Elliott Drops Nike & Suicoke Collabs Alongside Cozy Layers for FW18
Fashion

John Elliott Drops Nike & Suicoke Collabs Alongside Cozy Layers for FW18

Elevated comfort for cooler weather.

Nike's EXP-X14 Receives Militaristic "Dark Stucco" Makeover
Footwear

Nike's EXP-X14 Receives Militaristic "Dark Stucco" Makeover

With a subtle reflective touch.


retaW's Porta Fragrance Capsules Are Essential When Traveling
Travel

retaW's Porta Fragrance Capsules Are Essential When Traveling

Arriving in four unique scents.

James Gunn Fired From 'Guardians Of The Galaxy Vol. 3'
Entertainment

James Gunn Fired From 'Guardians Of The Galaxy Vol. 3'

Over a string of offensive tweets made years ago.

'RaD' Retrospective Book Chronicles British Skateboarding Phenomena
Design

'RaD' Retrospective Book Chronicles British Skateboarding Phenomena

Photographic records and excerpts from the cult publication.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.