IHOP Officially Changes Name Back to Reflect Its Core Strength of Pushing Pancakes

“We’d never turn our back on pancakes…”

Food & Beverage
27,920 Hypes 32 Comments

Confirming what many had suspected all along, IHOP officially changed its name back to reflect its original International House of Pancakes name from its strategically temporary IHOb monicker — with the letter “b” standing for burgers. Considered a playful marketing ploy, the popular restaurant chain informed its followers that “We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers)” in a recent Facebook post.

As it turns out, the name change tactic, which was initially met with humorous industry resistance, was put in place to promote its new burger line, in turn getting its customers to view its menu away from just hearty breakfast options. IHOP president, Darren Rebelez likely said it best in his explanation to Business Insider, stating “Just because we have pancakes doesn’t mean we can’t do anything but pancakes. That’s what we’re after: Giving more people more reasons to come to IHOP more often.”

In case you missed it, Starbucks plans to eliminate plastic straws in stores by 2020.

Read Full Article

What to Read Next

Machine Gun Kelly Changes Name of New Album to 'Mainstream Sellout'
Music

Machine Gun Kelly Changes Name of New Album to 'Mainstream Sellout'

The record was previously titled ‘Born with Horns.’

Y-3 Goes Back to Form With Its Runner adidas 4D Halo "Core Black/White/Red"
Footwear

Y-3 Goes Back to Form With Its Runner adidas 4D Halo "Core Black/White/Red"

Yours for $528 USD. 

adidas Releases Official Photos of NMD S1 "Core Black"
Footwear

adidas Releases Official Photos of NMD S1 "Core Black"

“Core Black” is coming soon.


Sony and Honda Reveal Name of Its Independent EV Business
Automotive

Sony and Honda Reveal Name of Its Independent EV Business

Vehicles will be on sale by 2025.

AMBUSH® Drops $88 USD Paper Bag Tote
Fashion

AMBUSH® Drops $88 USD Paper Bag Tote

Low key hype.

LeBron James Officially Signs Four-Year, $154M USD Lakers Contract
Sports

LeBron James Officially Signs Four-Year, $154M USD Lakers Contract

Make way for the King.

Nike Combines “Work Blue/Cool Grey” on New Air VaporMax Plus
Footwear

Nike Combines “Work Blue/Cool Grey” on New Air VaporMax Plus

More summer heat.

Africa's Shipwreck Lodge Offers the Ultimate Remote Getaway
Travel

Africa's Shipwreck Lodge Offers the Ultimate Remote Getaway

Crafted to resemble the area’s “crashed vessels.”

Buddy Enlists Khalid for New "Trippin" Single
Music

Buddy Enlists Khalid for New "Trippin" Single

A song about substance-fueled journeys.


A.P.C. Keeps It Minimal & Clean for A.P.C. U.S. FW18 Capsule
Fashion

A.P.C. Keeps It Minimal & Clean for A.P.C. U.S. FW18 Capsule

Designed by Michael Kopelman & Stephan Jay Rayon.

Uber Will Soon Begin Renting Out Scooters
Tech

Uber Will Soon Begin Renting Out Scooters

Thanks to a partnership with California’s Lime.

Migos, J. Cole & Drake Lit Up the Crowd at Wireless Festival 2018
Music 

Migos, J. Cole & Drake Lit Up the Crowd at Wireless Festival 2018

Post Malone, Lil Uzi, Stormzy and more got in on the action as well.

Jay Rock Wakes Up to a Video Game in "ES Tales" Music Video
Gaming

Jay Rock Wakes Up to a Video Game in "ES Tales" Music Video

A pixelated journey through street life.

Your First Look at the Nike Air Max 97 "Royal Mesh"
Footwear

Your First Look at the Nike Air Max 97 "Royal Mesh"

Mesh and tumbled leather.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.