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Drake's NOCTA Manor: A Masterclass in Brand Visibility
Music

Drake's NOCTA Manor: A Masterclass in Brand Visibility

The Boy’s sophomore installment of his NOCTA Manor went down in suburban New Jersey last week; a multisensory collision of ‘ICEMAN’ storytelling with strategic NOCTA touchpoints, we’re taking a closer look at the exclusive retreat.
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Shai Gilgeous-Alexander Fronts Levi's FW26 Campaign and Speaks on His Unfiltered Approach To Style
Fashion

Shai Gilgeous-Alexander Fronts Levi's FW26 Campaign and Speaks on His Unfiltered Approach To Style

In an exclusive interview with Hypebeast, the NBA MVP discusses his instinctual approach to fashion and bending traditional dress codes for the new collection.
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Drake-Backed Cyberpunk Apple TV Series 'Neuromancer' Debuts Visceral Official Teaser Trailer
Entertainment

Drake-Backed Cyberpunk Apple TV Series 'Neuromancer' Debuts Visceral Official Teaser Trailer

Callum Turner stars as super-hacker Case in Apple TV’s 10-episode adaptation of the legendary sci-fi novel.
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Nettspend's Gucci Pop-Up Proved the Continuing Convergence of High Fashion and the Hip Hop Underground
Music

Nettspend's Gucci Pop-Up Proved the Continuing Convergence of High Fashion and the Hip Hop Underground

While the underground scene’s new guard reigned supreme in Paris, the rapper’s Generation Gucci x ‘early life crisis’ event shut down SoHo.
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Suicideyear Announces 'Color The Weather,' Drops "Days Forever"
Music

Suicideyear Announces 'Color The Weather,' Drops "Days Forever"

Set to release on July 6 via LuckyMe.
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Virgil Abloh x Air Jordan 1 "Powder Blue" Official Re-Release Information
Footwear

Virgil Abloh x Air Jordan 1 "Powder Blue" Official Re-Release Information

Don’t miss your chance this month.
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George Lucas Reveals What Would Have Been His 'Star Wars' Sequel Story
Entertainment

George Lucas Reveals What Would Have Been His 'Star Wars' Sequel Story

He also touches on fan vitriol.
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Ruth Asawa’s Iconic Wire Sculptures Portrayed in New Monograph
Art

Ruth Asawa’s Iconic Wire Sculptures Portrayed in New Monograph

Explore the looped-wire works of the late American artist.
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Cactus Plant Flea Market Debuts Bold New Shorts & Sweatshirt
Fashion

Cactus Plant Flea Market Debuts Bold New Shorts & Sweatshirt

Psychedelic summer.
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Instagram Announces New Shopping Feature via Stories
Tech & Gadgets

Instagram Announces New Shopping Feature via Stories

Another reason to never step foot in a store.
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4.3K   13 Comments
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Todd James Will Launch a New Solo Exhibition in Greece
Art

Todd James Will Launch a New Solo Exhibition in Greece

Entitled “The Gods Are Smiling on Us.”
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'The Conjuring' Prequel Reintroduces 'The Nun' in New Teaser Trailer
Entertainment

'The Conjuring' Prequel Reintroduces 'The Nun' in New Teaser Trailer

It’s also set before the ‘Annabelle’ franchise.
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UNDERCOVER Drops More MADSTORE Graphic Goods & New Era Caps
Fashion

UNDERCOVER Drops More MADSTORE Graphic Goods & New Era Caps

Prints include the anarchy logo and Dumbo the elephant.
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'Wonder Woman 1984' Officially Announced by Gal Gadot, Images Surface
Entertainment

'Wonder Woman 1984' Officially Announced by Gal Gadot, Images Surface

The countdown begins.
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7.8K   15 Comments
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Nardwuar & Ski Mask the Slump God Bond Over "Surfin' Bird"
Music

Nardwuar & Ski Mask the Slump God Bond Over "Surfin' Bird"

The Human Serviette shocks Ski Mask with info about his father and childhood neighborhood.
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9 Drops You Don't Want to Miss This Week
Fashion

9 Drops You Don't Want to Miss This Week

Supreme x Nike Air Streak Spectrum Plus sneakers, Off-White™ x Nike football collection and more.
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