Procell & New Museum Store Drop Exclusive Capsule of Vintage Art T-Shirts

As part of the New Museum Store’s “New Voices” initiative.

Fashion
8.4K 2 Comments
Save

Purveyor of authentic vintage goods Procell recently teamed up with the New Museum Store on a special capsule of throwback artist shirts. The offering is a part of the store’s NEW VOICES initiative made in collaboration with exclusive agency partner, ICNCLST. The works of iconic artists such as Raymond Pettibon, Keith Haring, Barbara Kruger, Andy Warhol, Yoshitomo Nara, and more embellish a slew of tees in an array of bold colors. A total of 70 tees are now available for purchase exclusively at New Museum in New York City through May 6.

Accompanying the T-shirt capsule is a selection of limited zines and poster screen prints by LQQK Studio. View select tees above and find the address to the New Museum Store below.

New Museum Store
235 Bowery
New York, NY 10002

Read Full Article
Text By
Share this article
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

What to Read Next

FREAK'S STORE Swings Into ‘Spider-Man: Brand New Day’ With a Graphic T-Shirt Capsule
Fashion

FREAK'S STORE Swings Into ‘Spider-Man: Brand New Day’ With a Graphic T-Shirt Capsule

Hulk, The Hand, and a retro navy ringer feature across a run of shirts built on an original heavyweight body.

fragment design, ARTIST PROOF and nonnative Reconnect for New T-Shirt Capsule
Fashion

fragment design, ARTIST PROOF and nonnative Reconnect for New T-Shirt Capsule

The graphic-heavy t-shirt collection adapts the collaborative “Innovaten” design from previous heavy outerwear.

weber Turns Vermeer's ‘Girl With a Pearl Earring’ Into a Washed Vintage-Style T-shirt
Fashion

weber Turns Vermeer's ‘Girl With a Pearl Earring’ Into a Washed Vintage-Style T-shirt

The washed, tumble-dried body leans on a 1990s-style blank made to deepen with wear.


BEAMS T's JENNIE Photo T-Shirt Sees the BLACKPINK Star Through a Vintage Lens
Fashion

BEAMS T's JENNIE Photo T-Shirt Sees the BLACKPINK Star Through a Vintage Lens

Featuring a monotone photo print and vintage-style typography.

visvim Utilizes Horween Leather for Spring/Summer 2018 Hana Sandal-Folk
Footwear

visvim Utilizes Horween Leather for Spring/Summer 2018 Hana Sandal-Folk

Available in three colorways.

Valee and Jeremih Make a Great Team for "Womp Womp"
Music

Valee and Jeremih Make a Great Team for "Womp Womp"

The record is produced by Cassio.

Primitive Skateboarding Drops a New 'Dragon Ball Z' Collection
Fashion

Primitive Skateboarding Drops a New 'Dragon Ball Z' Collection

Grind rails as long as Shenron.

Nike's Air Max 270 Surfaces in White, Black & Orange
Footwear

Nike's Air Max 270 Surfaces in White, Black & Orange

A clean statement piece.

Andy Rementer & Case Studyo to Release a Limited "Tiger" Block Sculpture
Art

Andy Rementer & Case Studyo to Release a Limited "Tiger" Block Sculpture

As part of the artist’s popular “People Blocks” series.

Nike's Cortez Dons the Mexican Flag's Colors Ahead of Cinco de Mayo
Footwear

Nike's Cortez Dons the Mexican Flag's Colors Ahead of Cinco de Mayo

Ahead of the weekend’s festivities.


RSVP Gallery Takes Raf Simons's Spring/Summer 2018 Collection to a Tea Party in Latest Video
Fashion

RSVP Gallery Takes Raf Simons's Spring/Summer 2018 Collection to a Tea Party in Latest Video

‘Twin Peaks’ vibes.

Sports LAB by atmos & ASICS Reconnect for "Triple Black" GEL-Mai
Footwear

Sports LAB by atmos & ASICS Reconnect for "Triple Black" GEL-Mai

The two brands collide once more.

Here's a Closer Look at Nike's M2K Tekno Upcoming Colorway
Footwear

Here's a Closer Look at Nike's M2K Tekno Upcoming Colorway

Originally debuted at John Elliott’s fashion show.

The Official Trailer for Alexander McQueen's Documentary Is Here
Fashion

The Official Trailer for Alexander McQueen's Documentary Is Here

“I want you to feel repulsed or exhilarated.”

New Balance Delivers "Faded Rose/Komen Pink" 990 for Spring
Footwear

New Balance Delivers "Faded Rose/Komen Pink" 990 for Spring

A solid option for the warmer months.

Arsham/Fieg Gallery Spotlights Artist Mark Whalen for Upcoming Exhibit
Art

Arsham/Fieg Gallery Spotlights Artist Mark Whalen for Upcoming Exhibit

Titled “Grab Bag.”

More ▾