ALYX Is Now Officially Known as 1017 ALYX 9SM

Will show Spring/Summer 2019 collection at Paris Fashion Week.

Fashion
18,915 Hypes 16 Comments

Matthew Williams‘ brand ALYX has officially changed its name to 1017 ALYX 9SM. In addition to the name change, the label has also announced that it will debut its Spring/Summer 2019 collection at Paris Fashion Week on June 24.

“Fashion is not just about making clothes. It is an applied art form. It is a way of seeing and an approach to the world. ALYX must be a representation and record of what we believe in,” said Williams in a press release. The name change draws meaning by including a numerical reference to Williams’ birth date (October 17) and the address abbreviation of ALYX‘s founding studio on St. Mark’s Place in New York City.

Check out a visual representation of the brand’s evolution above and head over to the 1017 ALYX 9SM’s microsite to learn more.

In related news, Matthew Williams teased his upcoming Nike Vapor Street Flyknit collaboration just last week.

Read Full Article

What to Read Next

1017 ALYX 9SM Announces New Partnership Between Matthew M. Williams and Adrian Cheng
Fashion 

1017 ALYX 9SM Announces New Partnership Between Matthew M. Williams and Adrian Cheng

Expansion plans are in the works.

Matthew M Williams Sells Majority Stake in 1017 ALYX 9SM
Fashion 

Matthew M Williams Sells Majority Stake in 1017 ALYX 9SM

Hong Kong-based entrepreneur Adrian Cheng secures investment in the brand.

Official Images of the 1017 ALYX 9SM x Nike Air Force 1 Lows
Footwear

Official Images of the 1017 ALYX 9SM x Nike Air Force 1 Lows

Now set to release in less than two weeks.


1017 ALYX 9SM’s Nike Air Force 1 Low Harmonizes the Past with the Present
Footwear 

1017 ALYX 9SM’s Nike Air Force 1 Low Harmonizes the Past with the Present

Matthew M Williams discusses the new project, his future with Nike and his unrelenting creative vision.

Eyedress Explores the Seedy Side of Tokyo in New "Toxic Masculinity" Video
Music

Eyedress Explores the Seedy Side of Tokyo in New "Toxic Masculinity" Video

Off his upcoming ‘Sensitive G’ album due out later this year.

Sony's Limited Edition Blue PS4 Brings in Annual "Days of Play" Sale
Entertainment

Sony's Limited Edition Blue PS4 Brings in Annual "Days of Play" Sale

Also including VR bundles, motion controllers and more.

The naked Castle Is a Luxury Resort in a Converted Mountaintop Castle
Design

The naked Castle Is a Luxury Resort in a Converted Mountaintop Castle

Originally built more than 100 years ago.

Preview Lil Yachty's Upcoming Track with Blocboy JB, "Who Want Da Smoke"
Music

Preview Lil Yachty's Upcoming Track with Blocboy JB, "Who Want Da Smoke"

Lil Boat is looking to turn things up this summer.

Band of Outsiders & Stutterheim Reveal Pinstriped Collaboration
Fashion

Band of Outsiders & Stutterheim Reveal Pinstriped Collaboration

Inspired by memories of skiing holidays.


Own Launches Vintage Football Kit Capsule Collection
Fashion

Own Launches Vintage Football Kit Capsule Collection

Celebrate the world cup in classic style.

The "Summer of Wrangler" 2018 Campaign Is an '80s "Wrevolution"
Fashion 

The "Summer of Wrangler" 2018 Campaign Is an '80s "Wrevolution"

Presented by Wrangler
Nostalgia and Americana collide.

A Closer Look at the Nike "BETRUE" Zoom Fly
Footwear

A Closer Look at the Nike "BETRUE" Zoom Fly

Designed and crafted to support the LGBTQ community.

A First Look at the Moto Z3 Play
Tech & Gadgets

A First Look at the Moto Z3 Play

Complete with a Bezel-free screen.

A First Look Inside the Oallery Concept Store in Amsterdam
Fashion

A First Look Inside the Oallery Concept Store in Amsterdam

A new space for UNDERCOVER, AMBUSH and more.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.