‘GRIND’ Celebrates the Legacy of New Balance’s 990 Model in New Editorial

Showcasing its versatile nature.

By
Footwear
3,531 Hypes 0 Comments

Just yesterday, New Balance announced that it will honor the 990s historic legacy by offering the shoe for $100 USD, much like it did back in 1982 when the groundbreaking model first debuted. Japanese lifestyle publication GRIND thought to commemorate the throwback runner in its own special way, by featuring the iconic model in a new editorial.

Spotted above in four different colorway options, each of the featured scenes place models in various outfits and scenario settings, doing well to showcase the runner’s versatile nature. From casual sportswear vibes, rugged workwear settings, and even a sophisticated formal ensemble, New Balance’s 990 silhouette is presented in such a way that convincingly covers a broad range of styles. Check out the gallery above for a better look.

In case you missed it, YEEZY Season 6 Desert Rat Boot in “Graphite Suede” is now up for grabs.

Read Full Article

What to Read Next

A  Billionaire Toy Tycoon Bid a Whopping $890 Million USD to Save 300 Toys "R" Us Stores
Design

A Billionaire Toy Tycoon Bid a Whopping $890 Million USD to Save 300 Toys "R" Us Stores

Throughout Canada and the U.S.

Action Bronson Leaves Atlantic Records & Announces 'White Bronco' Mixtape
Music

Action Bronson Leaves Atlantic Records & Announces 'White Bronco' Mixtape

“Free agent.”

Dior Homme Unveils a New Colorway for Its Chunky Canvas & Calfskin Trainer
Footwear

Dior Homme Unveils a New Colorway for Its Chunky Canvas & Calfskin Trainer

Mixing blue, red and gold.


Vince Staples Brings out Kendrick Lamar at Coachella
Music

Vince Staples Brings out Kendrick Lamar at Coachella

To perform the ‘Big Fish Theory’ song “Yeah Right.”

Kyrie Irving Commemorates Mamba Day With Alternate Nike Kyrie 3 “Bruce Lee” Colorway
Footwear

Kyrie Irving Commemorates Mamba Day With Alternate Nike Kyrie 3 “Bruce Lee” Colorway

Kyrie hits up Instagram to share the unreleased model.

Kanye West Is Back on Twitter
Entertainment

Kanye West Is Back on Twitter

He deleted his account back in May 2017.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.