Lil Yachty Shares His Epic Rise Story on Snoop Dogg's Show

“I like being respected and I like being hated.”

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Music
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On the latest episode of GGN News, host Snoop Dogg welcomed Lil Yachty on board to talk shop. With a momentous rise to the top, the 19-year old artist had much to talk about, from his childhood upbringing to his unparalleled successes both in music and in fashion. Yachty dives into the surmounting pressures he feels to deliver hit records now that money and fame are in play and fondly remembers the making of his Lil Boat mixtape — reminiscing on making music for the pure love of it. He also gets into his strategy for targeting Nautica. Carefully plotting to snag the heritage brand’s attention, the rapper used to sport vintage items and tag them on Instagram. Now the creative designer at Nautica, it’s fair to say his plan went off according to plan.

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