NIGO Enlists Stormzy for adidas Originals Campaign

Watch the short film here.

Music
575 0 Comments
Save

One of grime music’s fastest rising MCs just got an even bigger cosign. Today, adidas Originals released a short film featuring A Bathing Ape founder NIGO’s latest collection. The visual showcases Stormzy taking his role as the face of Originals by NIGO. The artist explores Tokyo and gives his opinion of the brand, and the BAPE founder also shares that Stormzy gives him an authentic hip-hop vibe. Watch it above.

Read Full Article

What to Read Next

Official Look at the adidas Originals Hyperboost Euphoria
Footwear

Official Look at the adidas Originals Hyperboost Euphoria

Arriving in two distinct model variants, the sneaker reimagines the brand’s latest performance tech for everyday streetwear.

adidas Originals Outfits Pets in Real Madrid and Manchester United Kits
Fashion

adidas Originals Outfits Pets in Real Madrid and Manchester United Kits

Bringing match-day style to dogs and cats, the Three Stripes translates official club jerseys for Real Madrid, Arsenal and Manchester United into pet proportions

JENNIE and adidas Originals Tease First Co-Created Collection
Fashion

JENNIE and adidas Originals Tease First Co-Created Collection

Dressed in high-waisted bodycon shorts and heel-less socks, the K-pop icon offers a minimal preview of her upcoming collection.


An Official Look at Pharrell and adidas Originals’ VIRGINIA Watermoc Pack
Footwear

An Official Look at Pharrell and adidas Originals’ VIRGINIA Watermoc Pack

Arriving in Blue, Yellow and Black colorways.

FILA Puts a Premium Spin on the Original Fitness
Footwear

FILA Puts a Premium Spin on the Original Fitness

Nostalgic vibes with a twist.

OVO R&B Duo Majid Jordan's Formula to Stage Presence

OVO R&B Duo Majid Jordan's Formula to Stage Presence

A personalized video test shoot with the Canadian singers.

Jonathan Saunders Rumored to Be Dior's Next Creative Director
Fashion

Jonathan Saunders Rumored to Be Dior's Next Creative Director

Let the speculations begin.

Vans Collaborates With Leader Bikes for the "Night Ride Out" Collection
Footwear

Vans Collaborates With Leader Bikes for the "Night Ride Out" Collection

Always be seen.

Jai Paul and A.K. Paul Have Launched the "Paul Institute"
Music

Jai Paul and A.K. Paul Have Launched the "Paul Institute"

Is a new project imminent?

Spotify's CEO & Founder Just Revealed How Many Paid Subscribers Spotify Has
Music

Spotify's CEO & Founder Just Revealed How Many Paid Subscribers Spotify Has

Flexin’.


Mark Pritchard & Thom Yorke Collaborate for "Beautiful People"
Music

Mark Pritchard & Thom Yorke Collaborate for "Beautiful People"

Mind-blowing.

Skrillex, Chance the Rapper, Rhye's Robin Hannibal & Moses Sumney Collide for Remix of Hundred Waters' "Show Me Love"
Music

Skrillex, Chance the Rapper, Rhye's Robin Hannibal & Moses Sumney Collide for Remix of Hundred Waters' "Show Me Love"

This is insane.

Ariana Grande Shares "Dangerous Woman" Video
Music

Ariana Grande Shares "Dangerous Woman" Video

The A Capella version of her new album’s title track.

A$AP Ferg Reveals Artwork for 'Always Strive & Prosper'
Music

A$AP Ferg Reveals Artwork for 'Always Strive & Prosper'

Propelled by “New Level.”

Pharrell Teaches a "Masterclass" to NYU Students
Music

Pharrell Teaches a "Masterclass" to NYU Students

So much wisdom.

A Day at the Vans Factory in Guangzhou With Christian Hosoi & Steve Van Doren
Footwear

A Day at the Vans Factory in Guangzhou With Christian Hosoi & Steve Van Doren

A behind-the-scenes look at the crafting of the SK8-Hi and Pro Era.

More ▾