This Is What Happens When You Call Balenciaga's New Hotline

20 questions with the Parisian label.

By //Fashion

Along with the graffiti mountain set, new sneakers and exaggerated layering of Balenciaga‘s Fall 2018 show at Paris Fashion Week, one of the standout features was a phone number splashed across a series of shirts. The number — with a French dialling code — was a new hotline created by the label for the show.

The meaning of the number remained a mystery, so The Cut decided to give it a call. When the hotline connects, the call begins with “Hi and welcome to the new Balenciaga hotline. We would like to ask you a few questions.” Following this, 20 questions – covering everything from your shoe size and height to your favorite taste or method of transportation — are asked. All of your answers are confidential and deleted when you hang up, allowing you to share your deepest feelings with the Demna Gvaslia-helmed brand. According to The Cut, the 20-question call lasts roughly six minutes. You can read all of the questions below.

For more from Paris Fashion Week, take a backstage look at this season’s Rick Owen show.

Question 1: What is your gender?
1) Female
2) Male
3) Transgender
4) Other form of gender identity

Question 2: Which of the following cities do you like the most?
1. Berlin
2. London
3. Beijing
4. Paris
5. Seoul

Question 3: What is your shoe size?
1. Between 34 and 37
2. Between 38 and 40
3. Between 41 and 43
4. Between 44 and 47

Question 4: Please choose a color.
1. Gray
2. Black
3. Yellow
4. White
5. Blue

Question 5: What is your body height?
1. Between 150 and 160cm
2. Between 160 and 170 cm
3. Between 170 and 180 cm
4. Between 180 and 190 cm
5. Between 190 and 200cm
6. More than 200 cm

Question 6: What is your favorite season?
1. Summer
2. Winter
3. Spring
4. Fall

Question 7: What is your favorite destination for vacations?
1. Beach
2. City
3. Mountains
4. Countryside

Question 8: Do you wear prescription glasses?
1. Yes
2. No

Question 9: What is your favorite taste?
1. Bitter
2. Salty
3. Sour
4. Sweet
5. Umami

Question 10: What is your favorite type of music?
1. Metal
2. Pop
3. Electronic
4. Hip-Hop

Question 11: What is your favorite type of transportation?
1. By foot
2. By train
3. By airplane

Question 12: Please choose a hair color that matches you the best.
1. Black
2. Brown
3. Blonde
4. Red

Question 13: Do you have a pet?
1. Yes
2. No

Question 14: What is your favorite shape?
1. Round
2. Rectangular

Question 15: What is your primary language?
1. English
2. Chinese
3. Spanish
4. Arabic
5. Japanese
6. Korean
7. Other language

Question 16: Do you have any siblings?
1. Yes
2. No

Question 17: What is your age?
1. Under 20
2. Between 20 and 29
3. Between 30 and 39
4. Between 40 and 49
5. Over 50

Question 18: What is your current marital status?
1. Single
2. In a relationship
3. Married
4. Separated

Question 19: What is your highest level of education?
1. High school
2. College
3. University
4. Doctorate / PhD
5. Other

Question 20: What is your professional or employment status?
1. Employed
2. Self-employed
3. Student
4. Retired
5. Out of work

Read Full Article
Paris Fashion WeekBalenciagaDemna GvasaliaParis Fashion Week Fall Winter 2018Fall/Winter 2018Fashion Week Fall/Winter 2018

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