Caliroots Joins Chinatown Market for Glow-in-the-Dark Smiley Gear

Suitable for the darkening winter skies.

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Fashion
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After joining forces for the opening of Caliroots’ new store, Chinatown Market once again links up with the Stockholm-based retailer for exclusive goods. A black-on-white tee and contrasting basketball both feature the LA brand’s preferred smiley face imagery, complemented by co-branding. The Chinatown Market logo is flipped to “STHLM MARKET” this time around, however, as a nod to Caliroots‘ Swedish roots. To ensure that the bold graphics are even more unmissable, the white accents glow in the dark, adding a moody pop to the smiley face detailing.

The exclusive goods hit Caliroots’ website on December 17.

For more glow-in-the-dark goods, peep the upcoming Nike Zoom Rookie “Glow in the Dark.”

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