Mercedes-Benz & BEAMS Celebrate Simultaneous Launches With Special Capsule
Commemorating the new A-class and Roppongi Hills store, respectively.
Japanese retailer BEAMS joins forces with German automaker Mercedes-Benz for a special edition capsule collection. Encompassing a variety of grey-toned Mercedes-branded items, the capsule celebrates both the launch of the new Mercedes-Benz A Class and BEAMS’ new Roppongi Hills outpost. Two pullovers, a hoodie, cap, socks and slide sandals fill out the release, which ties in with Mercedes-Benz Japan’s MBUX (Mercedes-Benz User Experience) campaign, informed by the simple “Hi, Mercedes” motif printed on each item. Logos and BEAMS tags complete the goods, adding minimalist flair to each item, particularly the caps and socks.
The exclusive items drop on October 27 at BEAMS’ new Roppongi Hills store.
Most recently, BEAMS tapped Cav Empt for exclusive reversible layering pieces.
