Logomania Prevails on Fendi's "Forever Fendi" Cap

Monogram all over.

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Proving there is no end to logomania despite releasing its boldly-emblazoned “FENDI MANIA” collection, Fendi is back with another branding-heavy piece.

Continuing its current monogram focus, the Italian luxury fashion house released a double F print hat, dubbed the “Forever Fendi” Cap. Constructed completely of the brown/black Fendi monogram canvas, the headwear option references Fendi’s signature aesthetic during the ’90s. The cap comes complete with a velcro tab fastening at the back, white contrast piping at the brim and internal grosgrain-ribbon browband that guarantees a one-size-fits-all design.

Priced at $420 USD, Fendi’s “Forever Fendi” Monogram Cap is available now at retailer SSENSE.

For more contemporary fashion, Gucci also gave the classic LA Dodgers cap the GG monogram treatment.

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