Minimalist Y-3 Pieces Take Centre Stage in New Editorial
Shot on the streets of London.
Following on from its “Kilty Pleasures” editorial towards the end of last year, Italian retailer Slam Jam has now turned the focus on to Y-3. Focusing on the long running collaboration between adidas and Yohji Yamamoto, the new editorial showcases some of the brand’s minimalist and technological wares.
Shot by photographer Antonio Mingot in London’s Hackney, the editorial focuses on pieces such as the line’s branded Bashyo sneakers, as well as more subtle items including athletic-influenced shorts, tees and track tops.
Take a look at the editorial above, with all of the pieces featured available from the Slam Jam web store. The fashion giant is also set to unveil a series of new collaborations — including joint projects from A-COLD-WALL*’s Samuel Ross and Oakley — during Milan Fashion Week.
