Dua Lipa Sees Double in "IDGAF" Video
“You say you’re sorry, but it’s too late now”
Dua Lipa shares her “IDGAF” video. The colroful, Henry Scholfield-directed visual displays Lipa battling her inner self-doubt as she sings about leaving the past in the past. “This video is about your stronger and weaker side fighting with each other only to realize that self-love is what will help you overcome any negativity that comes your way,” she explained to Billboard about the video.
It was later revealed that the video took 22 hours to make and it was her most challenging shoot to do so far in her career. “IDGAF” is produced by Lorna Blackwood and Stephen Kozmeniuk and is off Lipa’s self-titled debut album, which released last summer. Watch the “IDGAF” visual above.
