Dior Homme Invokes Nostalgia & Youth for Summer 2018 Campaign

Inspired by varsity apparel, “young manhood” and romanticism.

By //Fashion

Earlier this week, Dior Homme presented a rose-filled Spring/Summer 2018 visual to promote its latest major Spring/Summer campaign. With art direction from Kris Van Assche, the vignette featured Pet Shop Boys’ “Heart” as its soundtrack and actor Charlie Plummer as its star. Now, the Dior Homme narrows in on its Summer 2018 lineup for its latest visual.

Put together by photographer David Sims and stylist Mauricio Nardi, the visuals for the Summer 2018 campaign celebrates Kris Van Assche’s 10-year anniversary with Dior Homme. Inspired by the concepts of youth, “nostalgic romanticism,” “young manhood,” Dior Homme’s Summer 2018 campaign utilizes “varsity elements” and stars Pet Shop Boys musicians Neil Tennant and Chris Lowe, Andres Wolf, Henry Rausch, Anton Jaeger and, once again, Charlie Plummer.

You can check out Dior Homme’s Summer 2018 campaign above. At the beginning of the year, the legendary brand reinterpreted the classic suit for the Spring/Summer 2018 Denim campaign.

Read Full Article
Dior HommeCampaigns

You may also like

Dior Homme Reinterprets the Classic Suit for Spring/Summer 2018 Denim Campaign
Fashion

Dior Homme Reinterprets the Classic Suit for Spring/Summer 2018 Denim Campaign

Double denim and high-quality tailoring collide.
3,500 Hypes 6 Comments
Dior Homme Unveils a Rose-Filled Spring/Summer 2018 Campaign Video
Fashion

Dior Homme Unveils a Rose-Filled Spring/Summer 2018 Campaign Video

With Pet Shop Boys’ “Heart” pulsating in the background.
3,732 Hypes 6 Comments
Dior Homme Atelier Reworks Classic Luggage Pieces for Summer 2018 Collection
Fashion

Dior Homme Atelier Reworks Classic Luggage Pieces for Summer 2018 Collection

All coming in a grained halfskin leather.
2,395 Hypes 3 Comments
Balenciaga Takes a Nostalgia Trip for Spring/Summer 2018 Campaign
Fashion

Balenciaga Takes a Nostalgia Trip for Spring/Summer 2018 Campaign

Demna Gvasalia goes beyond retro.
7,922 Hypes 0 Comments
Dior Homme Introduces Spring/Summer 2018 Playground Bag Collection
Fashion

Dior Homme Introduces Spring/Summer 2018 Playground Bag Collection

All-black accessories to carry your essentials.
3,511 Hypes 0 Comments
Dior Homme Reinvents the Classics for Pre-Spring 2018
Fashion

Dior Homme Reinvents the Classics for Pre-Spring 2018

Brimming with youthful energy.
4,899 Hypes 0 Comments


What to Read Next

Kali Uchis, Tyler, The Creator & Bootsy Collins Share “After The Storm”
Music

Kali Uchis, Tyler, The Creator & Bootsy Collins Share “After The Storm”

A soulful collaboration.
5,807 Hypes 0 Comments

A$AP Ant Connects With Soduh For "$cholar" Video
Music

A$AP Ant Connects With Soduh For "$cholar" Video

Marino Infantry is back with a new visual.
492 Hypes 0 Comments

Kering Is Officially Selling the Majority of Its Stake in PUMA
Fashion

Kering Is Officially Selling the Majority of Its Stake in PUMA

Artemis is now a “long-term strategic shareholder.”
3,802 Hypes 8 Comments


How Bang & Olufsen Is Using Design to Change the Way We Hear the World
Design 

How Bang & Olufsen Is Using Design to Change the Way We Hear the World

A look inside the audio giant’s creative process.
16,467 Hypes 7 Comments

Facebook Aims to Do Good With Upcoming News Feed Changes
Tech

Facebook Aims to Do Good With Upcoming News Feed Changes

Placing emphasis on friends and family and less-so with brands.
1,426 Hypes 14 Comments

Air Jordan 1 Retro High OG "Shadow" Gets a Release Date
Footwear

Air Jordan 1 Retro High OG "Shadow" Gets a Release Date

A crowd-pleaser.
18,441 Hypes 13 Comments

More ▾