Craig Green Discusses Uniform & Fashion Brands in New Interview

Looking back at a big year for the designer.

By
Fashion
3,027 Hypes 1 Comments

2017 was a big year for London-born designer Craig Green, a new collaboration with Moncler and a role designing the wardrobe for Alien: Covenant being some of the highlights. Kicking off this year, Green’s show at this season’s London Fashion Week: Men’s was one of the event’s stand-outs — we described it as one of the schedule’s best.

After that show, the designer sat down with SSENSE to discuss his work. In the wide-ranging discussion with critic Charlie Porter, Green discuss everything from his focus on uniform to his views on the fashion industry and some of the trails of being an emerging brand. You can read a selection of key quotes from the conversation below, and take a look at the accompanying editorial above.

On the idea of uniform:

“I remember at school when you had a non-uniform day, the poorer kids would feel really self-conscious because they’d have to wear normal clothes all of a sudden, compared to the rich kids who had flashy Nike trainers. I remember my mom saying it gets rid of that idea of what you have or how much money you have and it makes you as one. It can be seen as a negative thing because it’s anti-expression, maybe, but then it can be seen as a protective thing emotionally, as well.”

On his brand:

“I always feel like there are two types of fashion brands. There are ‘fashion’ fashion brands that one season they’re doing this, and then the next season they’re doing the polar opposite. Then there are fashion brands with a clear story. They have a clear aesthetic and a point of view, to the point where they have ownership over that aesthetic… Sometimes we’ve bent to pressure that we should be a fashion’ fashion brand, but I look back and the shows that I love are the ones that are so focused… To be a young brand these days, do you have to be a ‘fashion’ fashion brand? How long do you have to build the aesthetic? How much time do you have? How repetitive can you be in honing that soul?”

On his core line:

“It’s based on the way I buy clothes, and how lots of men I know buy clothes. Finding something they like, they are creatures of habit – I don’t know why. I’ll buy the same pair of jeans 20 times over… It gives us the freedom in the main line to be more experimental. To have that pure expression rather than having to worry about showing a pair of normal trousers or a jacket.”

Head over to the SSENSE site to read the full interview. In other fashion news, Stone Island has released a new video lookbook for its Spring/Summer 2018 collection.

Read Full Article
Image Credit
Matthew Tammaro / Ssense

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Victor Cruz Shows off His Friends & Family Nike Air Force 1 Collab
Footwear

Victor Cruz Shows off His Friends & Family Nike Air Force 1 Collab

Will we see a wider release?

The Nike LeBron Watch Program Will Bring LeBron 15 PEs to the General Public
Footwear

The Nike LeBron Watch Program Will Bring LeBron 15 PEs to the General Public

Dedicated to the fans.

KAWS's New 'SEEING/WATCHING' Permanent Sculpture Brings Companion & BFF Together
Arts

KAWS's New 'SEEING/WATCHING' Permanent Sculpture Brings Companion & BFF Together

Together for the first time ever.


Here's Every Sneaker Releasing at the adidas 747 Warehouse St. Event
Footwear

Here's Every Sneaker Releasing at the adidas 747 Warehouse St. Event

N.E.R.D will also be performing at the All-Star weekend event.

James Harden Sets NBA Record as Only Player to Tally a 60 Point Triple-Double
Sports

James Harden Sets NBA Record as Only Player to Tally a 60 Point Triple-Double

While Houston picks up the win.

Pharrell x adidas Hu NMD Trail Is Receiving Four China Exclusive Colorways
Footwear

Pharrell x adidas Hu NMD Trail Is Receiving Four China Exclusive Colorways

Dropping in the near future.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.