99%IS's Skeleton Hoodies Let You Relive LRG's Dead Serious Days

In red and black too just like the Lifted Research Group.

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Designer Bajowoo of 99%IS has a new release up his sleeve that should wow some nostalgic streetwear fans. Aptly called the “Dancing Skeleton” hoodies, the products are quite reminiscent of streetwear’s mid-2000s craze over LRG‘s “Dead Serious” sweats. To give some of you a blast from the past, the item was once made popular by Kanye West who was seen wearing the LRG piece a few times out during those days (also check out the image below).

Now, 99%IS is releasing an oddly similar rendition in the same colors of black and red. They are also fully zippable for complete face coverage with proper eye holes so you can still keep your vision unobstructed. The hoodies will be released on January 29, Monday 11 a.m. (Korea time) at the 99%IS web shop.

99%IS Dancing Skeleton Hoodies Like LRG Dead Serious

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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