Helmut Lang Introduces Itself to a New Generation With a Merch Capsule Collection

Bringing the brand to a new audience.

Fashion
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After exhibiting Shayne Oliver’s debut Spring/Summer 2018 collection, Helmut Lang unveiled an accompanying merch capsule collection. Created to celebrate Oliver’s time as designer in residence, the collection falls in line with Helmut’s new direction, aiming to bring the brand to a new audience.

Introducing Helmut Lang to a new generation of kids, the capsule is comprised of hoodies and T-shirts which proudly display an all-new bold red branding and nods to rave subculture.

Look for the merch capsule collection to be released later this year and stay tuned for our exclusive Helmut Lang editorial and interview with Shayne Oliver.

For more fashion news, stay up to date with our New York Fashion Week Spring/Summer 2018 coverage.

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Image Credit
DANIEL RASMUSSEN

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