Ballantine's Teams Up With Reeps One to Launch the True Music Series

The multi-disciplinary artist gives his artistic interpretation of the brand’s whisky.

Music
9,536 Hypes 0 Comments

To launch its “True Music Series,” whisky brand Ballantine’s has worked with Reeps One — a London-born multi-disciplinary artist and producer. The series gives artists a platform to share and visualise their music and give their artistic interpretation of Ballantine’s whisky. For this collaboration, Reeps One produced a track, titled “Surfaces”, subsequently played through an audio visualiser containing Ballantine’s whisky, producing in a Series of sonic patterns that were then shot in macro.

The resulting images show a range of different patterns, created as the whisky moved to the sound of Reeps’ music. These images were then used on sleeves for Ballantine’s bottles, with smooth, circular ripples appearing on the Ballantine’s Finest sleeve and the more intricate patterns featuring on the Ballantine’s 12 Year Old tin. Explaining the artworks, Reeps One said that “whisky has a different viscosity to water so, when I added Ballantine’s to the audio visualiser, it behaved in a totally unique way, creating these beautifully complex and chaotic patterns, which made the creation process all the more exciting.” The video for “Surfaces” is made up of original and fan-filmed footage from the track’s first ever performance at London’s Printworks. The video features the largest audio visualiser Reeps One has ever used, turning his music into a fully immersive 360 ̊artwork.

To mark the launch of the Series — and of the “Surfaces” video — we caught up with Reeps One to talk about his work with Ballantine’s and how he mixes the human voice with multi-sensory artwork.

What were your intentions going into this project with Ballantine’s?

“To make something that’s never happened before, combining elements that have never been combined. In 2017 I think artists should be going above and beyond to be multi-disciplinary. To immerse people these days you have to create experiences, not just play shows.”

How can visuals enhance an audio experience and vice versa?

“I’ve always found ways of visualising my voice. When people are experiencing something multi-sensory, they stop thinking and start just being present. In this case, I worked with Ballantine’s to create a giant audio visualiser that uses vibration to transform sound to visuals. I know nothing else in the world is quite like what we’ve designed.”

What is it about the human voice and your style that lends itself to a multi-sensory experience?

“The human voice is the ultimate instrument; it’s insane what you can do with it and there’s still so much to discover. My sound is UK, early grime instrumentals and producers like Aphex Twin raised my style; creating music like that with just your voice makes it human again. That surprise opens up audience’s minds anywhere in the world.”

How does Ballantine’s whisky fit into a project like this?

“Supporting my vision and connecting people is at the heart of Ballantine’s. They want to inspire people and we’ve made three Limited Editions that are unique works of art and a gift, all at the same time. People are going to be enjoying what we’ve made and connecting all around the world. That’s inspiring.”

The Ballantine’s True Music Series Limited Edition gift packs are set to drop globally in September, while Reeps One’s Surfaces is available to download now. For more information, head to the Ballantine’s site.

Read Full Article

What to Read Next

Coca-Cola Teams Up With PacSun To Launch a New Menswear Collection
Fashion

Coca-Cola Teams Up With PacSun To Launch a New Menswear Collection

Buffering the beverage company’s new “Starlight” flavor.

Apple Music Launches Concert Livestream Series, Kicking Off With Harry Styles
Music

Apple Music Launches Concert Livestream Series, Kicking Off With Harry Styles

Tune in to his debut performance of ‘Harry’s House’ this Friday.

Bad Bunny Teams Up With ‘The Simpsons’ for “Te Deseo Lo Mejor” Music Video
Music

Bad Bunny Teams Up With ‘The Simpsons’ for “Te Deseo Lo Mejor” Music Video

The track comes off of 2020’s ‘El Último Tour Del Mundo.’


UNDERCOVER MADSTORE Teams Up with Cyderhouse for One-Off MA-1
Fashion

UNDERCOVER MADSTORE Teams Up with Cyderhouse for One-Off MA-1

Featuring sweatshirts with CYDERBOY graphics.

The adidas Originals NMD_R2 Releases in A "Grey/Future Harvest" Colorway
Footwear

The adidas Originals NMD_R2 Releases in A "Grey/Future Harvest" Colorway

A sleek grey colorway for the fall season.

The Air Jordan 1 High Strap "Padded Pack" Is Now up for Grabs
Footwear

The Air Jordan 1 High Strap "Padded Pack" Is Now up for Grabs

Offered in black and dark grey.

PUMA & Solebox Pair Luxury Liquor With Sneakers for Blaze of Glory "Champagne" Pack
Footwear

PUMA & Solebox Pair Luxury Liquor With Sneakers for Blaze of Glory "Champagne" Pack

Sort of like a fancy food and wine combo.

Elon Musk Reveals the Full SpaceX Space Suit
Tech

Elon Musk Reveals the Full SpaceX Space Suit

Alongside the Crew Dragon spacecraft.

Introducing HYPEBEAST FRANCE, Our New French-Language Platform
Fashion

Introducing HYPEBEAST FRANCE, Our New French-Language Platform

In partnership with adidas France.


Nike Celebrates National Hispanic Heritage Month with the Air Max 1 “Los Primeros”
Footwear

Nike Celebrates National Hispanic Heritage Month with the Air Max 1 “Los Primeros”

Commemorating culture in style.

Nike Unveils a "Metallic Gold" Colorway of the Air Max 97 Ultra
Footwear

Nike Unveils a "Metallic Gold" Colorway of the Air Max 97 Ultra

A shiny look for your sneaker rotation.

PornHub x Richardson's Launch Party Had Strippers, Carnival Dancers & an Energetic Crowd
Fashion

PornHub x Richardson's Launch Party Had Strippers, Carnival Dancers & an Energetic Crowd

Event-goers had their dollar bills on-hand.

Nike Gives the VaporMax the "Sprite" Treatment
Footwear

Nike Gives the VaporMax the "Sprite" Treatment

Feeling thirsty?

DC Shoes & Thrasher Present the 'DC Promo' Skate Video
Sports

DC Shoes & Thrasher Present the 'DC Promo' Skate Video

With Tiago executing a legendary closer.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.