As an extension to its menswear line, John Varvatos introduces its signature eyewear for next season. Boasting tailored lines and Japanese craftsmanship, the new collection takes note from the refined-rebellious nature of Varvatos’ urban romantic to deliver an array of unexpected textures and materials alongside luxuriously modern silhouettes and color palettes.
Looking to Detroit’s past and present infrastructure, the stainless-steel Windsor sunglasses nod to old-world craftsmanship techniques and pay tribute to the city’s vintage cars and metal-clad landscape to deliver premium details such as lightweight titanium nose pads, polarized flat lenses and eye-catching racing-striped temples juxtaposed by a classic Windsor rim. The refined, thin acetate Stardust sunglasses offer eye-catching details such as three-layer laminate construction, mirrored polarized lenses and bold color contrasts that celebrate the vibrant persona of the ’70s British glam rock rebellion.
Photographed in the gritty streets of NYC and Grand Street Bridge, Brooklyn, the location of the John Varvatos shoot uses the robust cityscape to reinforce the innovative elements of its eyewear. From the titanium nose pads engraved with JV’s initials to the racing stripes on the temples and thin acetate details, the collection is elevated with innovative features throughout.
Browse the complete lookbook above and head over to the official John Varvatos web store to shop the exclusive pre-sale of the Windsor and Stardust frames, starting at $250 USD.
- Oli McAvoy/HYPEBEAST
- Elana Staroselsky/HYPEBEAST
- Kim Nguyen/HYPEBEAST
- Anthony Ciotti Lucas
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