40s & Shorties and OTH Make Montreal's Culture Come Alive with 2017 Collaborative Collection

Paying a proper tribute.

By //Fashion

40s & Shorties and Off The Hook have joined forces for a new 2017 capsule collection. Taking inspirational cues from the vibrant cultural scenes that keep Montreal thriving, the two labels produce a line of new T-shirts, accessories, long-sleeves and a well-constructed jacket adorned with a map of Montreal. In an official statement, OTH boils down the brand’s latest drop to a rather lively description. “The goal of the collection was to showcase some Montreal landmarks, for locals and tourists alike,” reads OTH’s remarks. “Smoked Meat, strip clubs, bagels, etc… We opted for a graphical style that was inspired by the city’s Chinatown, furthering tying together the collection.”

Scheduled to hit the market later this week on August 4, 40s & Shorties and OTH’s new joint collection can be viewed in its entirety above. For those interested, Frenzy will set up an August 4 pop-up shop to launch this drop. Later that day, the products will also be available at Montreal’s OSHEAGA music festival.

Read Full Article
Image Credit
Off The Hook
Off The HookOTH40s & ShortiesLookbooks

You may also like

40s & Shorties Follows Former Bad Boy Rapper Shyne to Belize for Summer 2018
Fashion

40s & Shorties Follows Former Bad Boy Rapper Shyne to Belize for Summer 2018

Running through the streets as the artist once did.
4,440 Hypes 16 Comments
SSENSE Teams up With Prada & Arca for Exclusive Capsule Collection
Fashion

SSENSE Teams up With Prada & Arca for Exclusive Capsule Collection

Includes a T-shirt, track pants, cap and fanny pack.
6,152 Hypes 1 Comments
ADISH & Voo Store Promote Unity & Middle Eastern Culture for Collaborative Collection
Fashion

ADISH & Voo Store Promote Unity & Middle Eastern Culture for Collaborative Collection

Also featuring contributions from Jordan Nassar.
1,798 Hypes 2 Comments
Footshop and LAFORMELA Launch Collaborative "NO SEASON" Collection
Fashion

Footshop and LAFORMELA Launch Collaborative "NO SEASON" Collection

Reworked essential silhouettes.
3,080 Hypes 5 Comments
Arby's & Warby Parker Debut Collaborative Capsule Collection
Fashion

Arby's & Warby Parker Debut Collaborative Capsule Collection

This is no April Fool’s Day prank.
3,916 Hypes 7 Comments


What to Read Next

Starbucks's Latest Cold Brew Concoction Comes With a Beef Jerky Skewer
Food

Starbucks's Latest Cold Brew Concoction Comes With a Beef Jerky Skewer

Officially called the Pepper Nitro with a Jerky Twist.

Michael Jordan Finally Responds to LaVar Ball's Bold 1-On-1 Claim
Sports

Michael Jordan Finally Responds to LaVar Ball's Bold 1-On-1 Claim

The GOAT has spoken.

PINTRILL Teams up With LA-Based Artist Kai for an Exclusive Pin Collaboration
Arts

PINTRILL Teams up With LA-Based Artist Kai for an Exclusive Pin Collaboration

Only 50 will be for sale.


Watch the Mesmerizing Monochromatic Visuals of 'Skater's Paradise: On/Off'
Sports

Watch the Mesmerizing Monochromatic Visuals of 'Skater's Paradise: On/Off'

Showcasing the art of skateboarding.

Why the 'Public Enemies: JAY-Z vs Kanye West' Documentary Was a Disappointment
Music 

Why the 'Public Enemies: JAY-Z vs Kanye West' Documentary Was a Disappointment

We watched that so, hopefully, you don’t have to go through that.

Stone Island Unveils Ultra Technical Pieces For Its 2017 Fall/Winter Shadow Project Collection
Fashion

Stone Island Unveils Ultra Technical Pieces For Its 2017 Fall/Winter Shadow Project Collection

New innovations from the Italian brand.

More ▾