HUF Unites the Most Forward-Thinking, Significant Subcultures for Its 2017 Fall Collection

Merging the worlds of streetwear, skateboarding, raving and more.

By
Fashion
4,203 Hypes 0 Comments

Following HUF‘s reunion with G-Shock for a 15-year anniversary watch line and its unveiling of a pair of limited-edition loafers in honor of professional skater Dylan Rieder, the Bay-birthed brand has revealed its collection for fall of this year. For HUF’s latest major 2017 line, the label is keeping the focus on its roots, merging together the cultural worlds that breathe life into the artistic space Keith Hufnagel’s brand inhabits. With inspirational cues coming from the various underground subcultures at the forefront of everything from streetwear and skateboarding to alt-media and raving, HUF is delivering an entire range of products that pay proper tribute to the cultural movements that determine fashion’s trends and each era’s creative tastes. As the press statement reveals, this collection of outerwear, pants, shoes, polos, sweaters and other items is intended to “unite the spirits of the subcultures that define our generation.”

Shot by photographer Asato Lita, the lookbook for HUF’s new 2017 fall collection is available for viewing above. Previously, HUF took inspiration from dancehall and punk for its 2017 spring/summer line.

Read Full Article
Photographer
Asato Iida

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

535 Users Online

What to Read Next

Tempus Machina Recreates the Original Rolex GMT-Master
Fashion

Tempus Machina Recreates the Original Rolex GMT-Master

Introducing the 711Z.

Nike's Oregon Headquarters Expansion Will Cost $1 Billion USD
Footwear

Nike's Oregon Headquarters Expansion Will Cost $1 Billion USD

A hefty price for a global manufacturing giant.

Chanel Wins Trademark Lawsuit Against an Italian Jewelry Company
Fashion

Chanel Wins Trademark Lawsuit Against an Italian Jewelry Company

In a battle over its famous logo.


Astronauts Are Testing Reebok's New Space Boot Right Now
Footwear

Astronauts Are Testing Reebok's New Space Boot Right Now

“The first evolution in space footwear in over 50 years.”

Chance the Rapper Plans to Release More Childish Gambino/Donald Glover Collabs
Music

Chance the Rapper Plans to Release More Childish Gambino/Donald Glover Collabs

He’s also been in the studio with Fetty Wap.

Tinder's Latest Update Features a Front and Center Photo-Centric Redesign
Tech

Tinder's Latest Update Features a Front and Center Photo-Centric Redesign

Your Tinder just became more like Snapchat.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.