Following HUF‘s reunion with G-Shock for a 15-year anniversary watch line and its unveiling of a pair of limited-edition loafers in honor of professional skater Dylan Rieder, the Bay-birthed brand has revealed its collection for fall of this year. For HUF’s latest major 2017 line, the label is keeping the focus on its roots, merging together the cultural worlds that breathe life into the artistic space Keith Hufnagel’s brand inhabits. With inspirational cues coming from the various underground subcultures at the forefront of everything from streetwear and skateboarding to alt-media and raving, HUF is delivering an entire range of products that pay proper tribute to the cultural movements that determine fashion’s trends and each era’s creative tastes. As the press statement reveals, this collection of outerwear, pants, shoes, polos, sweaters and other items is intended to “unite the spirits of the subcultures that define our generation.”
Shot by photographer Asato Lita, the lookbook for HUF’s new 2017 fall collection is available for viewing above. Previously, HUF took inspiration from dancehall and punk for its 2017 spring/summer line.
- Asato Iida
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