Here's What Went Down at the Launch of Slam Jam Socialism's New Store in Ferrara

The European fashion crowd made a pitstop between Pitti and Milan.

Fashion  
3,566 Hypes 0 Comments

Ferrara isn’t an obvious choice for one of the most influential places in the European streetwear scene. Despite only being a small city in North Italy, though, it is the birthplace of Slam Jam, the company that has handled distribution for Carhartt and STÜSSY, production for ALYX and Martine Rose, and set up its own retail locations in Milan, Ferrara and online. Last week, Slam Jam returned to its hometown to launch its latest store, the second in the city. Occupying part of the ground floor of its spectacular concrete office on the edge of town, the new retail space stocks brands ranging from Stone Island and WTAPS to Ganryu and JohnUNDERCOVER. Also making its debut at the launch was Slam Jam Socialism’s new collaboration with Berlin based magazine/clothing brand 032c.

To mark the launch of the store, Slam Jam threw a party at the retail space and on the building’s roof. Making a pitstop between Pitti Uomo and Milan Fashion Week, the European fashion crowd passed through Ferrara to celebrate Slam Jam’s latest store. Attendees at the party stepped out in some of their finest pieces, with the Off-White™ x Air Jordan 1s making an appearance as well as pieces from Heron Preston, Gosha Rubchinskiy and Balenciaga.

After you’ve had a look at the images above to see what went down at the grand opening, you can read Slam Jam founder Luca Benini explaining his success in a recent interview.

Read Full Article
Photographer
Willie Corrente/HYPEBEAST
More

What to Read Next

Andy Warhol to Star in a New Documentary He Helped Shoot
Arts

Andy Warhol to Star in a New Documentary He Helped Shoot

Chronicling the wild parties hosted at his Montauk beach home.

Denzel Curry Joins Deniro Farrar on "Witty"
Music

Denzel Curry Joins Deniro Farrar on "Witty"

The two past collaborators reconnect.

The PSNY x Air Jordan 12 Collection Now Has a Release Date
Footwear

The PSNY x Air Jordan 12 Collection Now Has a Release Date

“Three Cities. Three Colors. One Moment.”


Nike Has More Icy Air Maxes on the Way
Footwear

Nike Has More Icy Air Maxes on the Way

With faux snakeskin to boot.

24hrs "Did It Again" on His Latest Track
Music

24hrs "Did It Again" on His Latest Track

The grind never stops.

Paul Rodriguez Is Inducted Into Nike's 10 Signature Shoes Club, Welcomed by Kobe Bryant
Footwear

Paul Rodriguez Is Inducted Into Nike's 10 Signature Shoes Club, Welcomed by Kobe Bryant

An achievement by a very elite group of athletes.

More ▾