IKEA‘s new IKEA Recipe Series teaches you how to make dinner anytime. Developed as a marketing campaign by Leo Burnett, the cookbook posters serve both as a recipe and a cooking wrapper for meals. The instructions are drawn with food-safe ink on parchment paper. Once your setup is complete, all you have to do is roll paper and place it into the oven. Instead of text instructions, you will find circles on the recipe that let you know how much of each ingredient you should be using. Unfortunately, the recipes are only created with ingredients from IKEA’s frozen foods section. Watch the IKEA Recipe Series video above.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.