IKEA's New Cookbook Helps You Prep Your Meals
Cooking made easier with IKEA Recipe Series.
IKEA‘s new IKEA Recipe Series teaches you how to make dinner anytime. Developed as a marketing campaign by Leo Burnett, the cookbook posters serve both as a recipe and a cooking wrapper for meals. The instructions are drawn with food-safe ink on parchment paper. Once your setup is complete, all you have to do is roll paper and place it into the oven. Instead of text instructions, you will find circles on the recipe that let you know how much of each ingredient you should be using. Unfortunately, the recipes are only created with ingredients from IKEA’s frozen foods section. Watch the IKEA Recipe Series video above.
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