You Can Now Design Your Own Swatch

Swiss watchmaker Swatch has just launched Swatch x You — a new feature which lets you create your own custom Swatch. The steps are simple: You pick any basic model you like in a case size either Gent (34mm) or New Gent (41mm), choose the case color, dial color, upper and lower straps (you are free to choose different strap designs for both), and “loop”, which is the strap keeper. You will be able to view the watch in three dimensions to see your creation, then Swatch will build and ship the watch to you.

Prices range from $65 USD to $95 USD. You can design your own Swatch now over at Swatch.com. Take a look at the video below for more info on the Swatch’s latest project.