adidas Celebrates Pride Month With a New Rainbow Pack
Four silhouettes reworked into the colors of the LGBTQ flag.
To celebrate Pride Month, adidas has released a new pack of four silhouettes updated with the colors of the Pride rainbow flag. The Pride Pack features sneakers from adidas Originals, adidas Running and adidas Basketball. As well as the recently announced “Pride/LGBTQ” Ultra BOOST 3.0, the drop also includes the classic EQT, the Superstar, and the Crazy Explosive Low. Every sneaker in the pack comes in black and white and is finished with a new color palette that takes inspiration from the LGBTQ community. Along with the new drop, adidas has also made a donation to The Rainbow Laces campaign, a charity which aims to champion LGBTQ equality in sport. The Pride Pack Superstars are available now from the adidas web store, and the three other silhouettes will drop throughout June.
adidas isn’t the only brand to celebrate Pride with a new drop, with Nike recently unveiling its “Be True” collection to support the LGBTQ community.
